Despite being allowed to stay open until 2am for the
#WorldCup, English pubs say they still aren't making money.
We lost 161 pubs in the first three months of 2026, nearly two a day, for all the usual reasons: VAT, National Insurance hikes, pension contributions, energy bills and, above all, staffing costs.
Finding good workers is difficult, if not impossible.
Tell them they will be working until three or four in the morning for the late kick-offs, and you will not see them back the next day. You gain one night and lose the next day’s trade.
And what about the extra barrels, bought and paid for in advance? Extra TVs dragged into the garden, maybe even a temporary bar under the trees? All of this comes at a price. What if the crowds don’t come? I am already hearing it from regulars: “Hmm, it is a bit late. Might just stay in and watch at home, get a few cans with the mates.” It’s understandable, when a round in most country pubs now costs not far off what a night in Mayfair might set you back.
Every landlord I know is being told the same thing by customers: “You will have the big screen on, will not you? Extra barrels? Food deals? Stay open late?” On paper, the World Cup sounds like a lifeline. In practice, it is a high-stakes gamble for landlords.
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spectator.com.au/2026/06/the…