Logan Paul owns the company that just sold him this pack.
RipIt is his breaking platform. He launched it in February during the same livestream where he auctioned his Pikachu Illustrator for $16.49 million, a card he bought in 2021 for $5.27 million. The auction stream doubled as the launch ad.
The platform it streams on? Whatnot. Logan put $100K into Whatnot's Series A at a $90 million valuation. Whatnot is now worth $11.5 billion, and his stake sits around $10 to 12 million. A 100x.
So walk through what a $45K pull actually does. Thousands of viewers watch the founder hit a jackpot on his own product. Some of them buy $1,720 breaks chasing the same moment. RipIt earns margin on every break. Whatnot takes a cut of every transaction. One pays Logan in cash, the other in equity.
Casinos solved this decades ago. The jackpot machine in the lobby, lights flashing, is the cheapest customer acquisition tool ever built. You pay it out once and it sells slots for a year.
A $45K Typhlosion leaving the vault costs RipIt $45K. Footage of it leaving is worth multiples of that.
Hitting the card was luck. Everything around the card was engineered.
Logan Paul just pulled a $45k 1st Edition Typhlosion for $1,720.
The Pokemon market is real 👀