Joined November 2025
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- Following 7
- Followers 11
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20 Photos and videos
Your ads may be getting clicks, but are they getting real intent?
Click fraud can show up in several ways. Knowing the signs is the first step to reducing wasted spend.
Here are 5 types every marketer should know:
youtu.be/sxWM5maTgns?si=MTNt…
#ClickFraud #AdFraud #PPC
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Spider AF | We Protect your Business from Fraud! retweeted
Curious about what’s influencing #AI Marketing outcomes.
@SpiderAF_Global 2026 Ad Fraud White Paper:
$32.6B lost
AI campaigns face more fraud
MFA & short-form expanding
Fraud affects #optimization.
Weak inputs → weak results.
Get the full report free: spideraf.com/2026-annual-ad-…
ALT The 2025 Ad Fraud Investigation Report (Full Year) is an annual report summarizing the reality of ad fraud based on advertising traffic data analyzed by Spider AF. It covers major topics affecting ad quality, including estimated damages, fraud risks in AI ad delivery, and the rise of MFA sites.
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Spider AF | We Protect your Business from Fraud! retweeted
Big thank you to our Gold Sponsors, @Stape and @SpiderAF_Global, for joining us in Lisbon! Your support and expertise played a key role in making this year’s conference a success.
We’re proud to have partnered with innovative leaders who shape the future of digital marketing.
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Spider AF | We Protect your Business from Fraud! retweeted
Your ads get clicks but...why is nothing happening?!
Short answer: it's probably "ad fraud" !
For the long(er) answer: we made a manga about it! 👇
spideraf.com/marketing-secur…
#manga #martech #advertising #b2b #marketing
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Spider AF | We Protect your Business from Fraud! retweeted
Here's a surprising fact: organic conversions are about 4.5x more likely to be fraudulent than those from paid ads.
This means that protecting your entire marketing pipeline (not only the paid channels!) is essential for maximizing your ROI.
Sign up for a free trial of our Fake Lead Protection tool to see how many of your conversions are real: spideraf.com/fake-lead-prote…
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AI campaigns are only as good as the data behind them.
Toyota Group company KINTO reduced CPA by ¥3,000 after removing fraudulent traffic from its Google P-MAX campaigns with Spider AF.
Cleaner signals → better machine learning → lower acquisition cost.
Full case study: spideraf.com/use-cases/kinto
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Spider AF | We Protect your Business from Fraud! retweeted
Feb 26
Web広告の「自動入札」の成果が安定しない。
そんな時は、要因を分解すると改善の打ち手が見えてきます。
AIのパフォーマンスは、大きく2つの要素で決まります。 「AIの成果 ＝ ①学習環境 × ②データ」
それぞれの具体的な改善アクションを整理しました。
①「学習環境」を整える＝アカウント構造 × 学習リセットの回避
・構造の集約：キャンペーンを細かく分けすぎない。1つの広告グループで「週15件以上のCV」蓄積が目安。
・リセット回避：AIの再学習を防ぐため、予算変更は「1日20%以内」など段階的に行う。
②「データ」を最適化する＝データの量 × データの質
・量の確保：CV数が少ない場合は「カート追加」等のマイクロCVを設定し、AIに与える正解データを増やす。
・質の担保：ボット等の不正リード（アドフラウド）を除外する。クリーンなデータだけを学習させることが精度向上の鍵。
自動入札の動きが鈍い時は、環境・量・質のどこにボトルネックがあるのか点検してみてください。
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Invalid click rate by platform (12-month analysis, 4.1B total clicks)
• TikTok: 14.64%
• Meta: 3.21%
• Google Ads: 2.34%
These figures reflect the weighted share of clicks flagged as invalid relative to total clicks across each platform ecosystem.
Click volume and CPA only tell part of the story. If a portion of clicks never had the potential to convert, performance metrics become distorted.
#advertising #adfraud #clickfraud #digitalmarketing
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🚨 PSA: Every time you add a marketing tool (chat, analytics, pixels, widgets), you’re allowing a third party to run code directly on your website.
95% of sites rely on unmonitored third-party scripts, which are a common entry point for data leaks and malicious activity you may never see.
If you’re responsible for your company’s website, know what’s running under the hood!
🔍 Run a free scan with Spider AF SiteScan: spideraf.com/free-sitescan
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🚨 PSA: You're paying for impressions no one actually saw.
One reason: ad stacking. Multiple ads load in one placement. You’re charged for each impression, but only the top ad is visible.
Why it slips through:
• Low CPMs look efficient, even if impressions have no value
• AI campaigns (like PMax) learn from bad data and scale it
• Major platforms don’t fully eliminate fraud
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This also begs the question: are reach and impressions still reliable KPIs, or has bot activity rendered them unhelpful?🤔
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Today, our CEO, Satoko Ohtsuki joined a panel at the Tokyo Women's Future Forum to discuss how women entrepreneurs are driving sustainable change in 2026 👩💼 🌿
What does sustainable leadership look like in your industry?
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Proud to see Spider AF featured for our growth! We’re kicking off the year by doubling down on our mission to protect your ad spend from bot fraud. 🛡️
Read the full story here: companyglance.com/news/how-s…
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Spider AF | We Protect your Business from Fraud! retweeted
Sustainable performance depends on clarity, trust, and fair treatment." — CEO Satoko Ohtsuki
We’re fighting ad fraud while building a global institution on radical fairness with a roadmap to IPO🌐🚀
Read more: bit.ly/44mgny0
#AdTech #BusinessNews #WomenInTech
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Spider AF | We Protect your Business from Fraud! retweeted
13 Dec 2025
72.4 percent of all global advertising revenue goes to just 5 companies.
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"I didn’t think ad fraud was happening."
Shiga-san at BuySell Technologies was skeptical. Then a 30-day diagnostic revealed financial losses "too large to overlook."
He was paying for bots, not buyers.
See what the data revealed (and how they fixed it): 👇
bit.ly/4oSpNbN
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Geo-targeting fails when the user fakes their location.
IP Masking allows bots to look human. They evade blocklists, click your ads, and ruin your optimization data.
If you see "impossible travel" (e.g., logins from two countries in 5 mins), block that source immediately.
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