We bring together analyst influence, customer advocacy, and emerging AI-driven discovery into a single, cohesive system.
Joined January 2012
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24 Oct 2024
"Having time to connect with other AR pros is the best ever!" ✨We can’t wait for #ARSummit25⭐💛
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#ARSummit24 #ARSummit25 #archat
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May 19
Five analyst firms. Five sets of full-year earnings. One clear takeaway: the picture is more complicated — and more useful — than the headlines suggest. John Rockhold broke it all down.
bit.ly/49agcrY
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Mar 31
3 months in. 3 major releases. And we're just getting started. We kicked off 2026 with features that give AR pros sharper visibility into their brand presence, smarter tools for publication days, and a centralized home for every file their program touches. bit.ly/4tampLR
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Mar 30
B2B teams think they compete on product or price. They’re really competing on trust, before sales even starts. Buyers shape opinions through analysts, reviews, and AI. If you’re not showing up there, you’re not in the real consideration set. bit.ly/3Pw7i0O
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Mar 27
3 months into 2026 and Spotlight Oz has already shipped three new features giving AR pros deeper visibility, greater efficiency, and stronger alignment across their stakeholders. And we're just getting started. bit.ly/4lPDRD0
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Mar 24
B2B teams don’t lose deals because of bad campaigns. They lose because trust was built somewhere else first.
By the time buyers book a demo, they’ve read reports, checked reviews, and asked AI who matters. If you’re not showing up there, you’re behind. bit.ly/4rJP7lR
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Mar 20
The B2B buying journey has changed. AI tools, peer reviews, and analysts now shape vendor shortlists before sales ever enters the conversation.
Learn how the Spotlight ecosystem orchestrates these signals to drive influence: bit.ly/4bihZv6
#B2B #InfluenceOrchestration
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Mar 16
B2B buyers don’t start on your website anymore.They start with AI, peer reviews, and analysts. That’s why Influence Orchestration matters.
See how the Spotlight ecosystem connects trust signals to make credibility discoverable where buyers (and AI) look.
👉bit.ly/4bARr8S
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Mar 11
Need a quick primer on Influence Orchestration? Our recent blog defines IO and explains its strategic approach, addresses common misconceptions, and explains how AI has set a new bar for credible discovery for B2B marketers. See more here: bit.ly/47pcqda
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Mar 5
In our latest on The Spotlight Way, we emphasize the value of credibility, why brands can no longer rely on advertising alone, and how we coordinate and build trust through our offering of Influence Orchestration. Read more: bit.ly/4spEULU
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Feb 19
New year, new opportunities. Gartner has opened the door to more vendors being eligible for its Coolest Vendor Innovations. Read our latest blog and learn the first steps you can take to earn the aura Gartner is looking for: hubs.la/Q043TQYx0
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Feb 10
Influence and influencer aren’t the same—especially in B2B.
Awareness comes from influencer marketing.
Credibility comes from Influence Orchestration.
Here’s how leading teams are adapting:
bit.ly/4tf480V
#InfluenceOrchestration #B2B
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Feb 2
Influencer ≠ influence. Influencer marketing drives visibility.
Influence in B2B is built on trust—analysts, peer reviews, customers, and credible third parties. Why B2B teams are moving to Influence Orchestration: bit.ly/4asKTth
#InfluenceOrchestration #B2BMarketing
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Jan 27
Magic Quadrant & Forrester Wave RFIs can take 150–200 hours, but they don’t have to be chaos.
Spotlight Oz gives AR teams one place to centralize analyst intel, track milestones, and analyze reports with AI.
🔗 bit.ly/3ZrFexk
#SpotlightOz #ARChat #ARSoftware
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Jan 22
Strong MQ & Wave submissions don’t come from heroic effort, it comes from the right AR software. Spotlight Oz helps teams centralize analyst intel, track milestones, and analyze reports with AI.
bit.ly/3Zvq8qw
#SpotlightOz #ARChat #ARSoftware
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19 Dec 2025
Everything AR teams needed to navigate 2025 — in one place.
Our 2025 Hit List covers the research, updates, guides, & webinars shaping higher-impact AR strategies for 2026.
👉 hubs.la/Q03YcPmn0
#AnalystRelations #InfluenceOrchestration #ARChat
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18 Dec 2025
Take a look back at the features that defined 2025 and stay tuned—big things are coming in 2026 (hello, Spotlight Pulse! ). Head to our blog to learn more and subscribe to stay updated: hubs.la/Q03Y91Tp0
#SpotlightOz #ARChat #AnalystRelations #ARSoftware #ARTech
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17 Dec 2025
If your AR tool only logs interactions, it’s not an AR tool — it’s a spreadsheet.
Here’s what modern AR software must support in 2025:
🗓 Scheduling
🤝 Team visibility
🧠 AI insights
📩 Email integration
👉 hubs.la/Q03XhyND0
#SpotlightOz #ARSoftware #ARChat
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17 Dec 2025
AI is changing the B2B buying journey — long before buyers talk to sales.
At the PMA CMO Summit, John Rockhold shared how CMOs can build influence early and make their brand the obvious choice.
✨ Watch on demand: hubs.la/Q03Xhqf10
#CMOSummit #ARimpact #SpotlightAR
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