i was fully expecting the event content rollout on their page to follow the same pattern as last year’s gala dinner: one reel before the event, individual posts of all the celebrity guests afterward, and one post-event reel.
but i guess that wasn’t the case this time. instead they did one pre-event reel, an individual post of jay after the event, and one reel featuring all the celebrity guests post-event, all of whom were introduced as “friends of the house”
also noted that jay was the only guest who arrived at and left the event in a tag heuer-branded porsche.
it’s always interesting when a brand goes the extra mile for an attendee because those things don’t happen by accident. looking forward to seeing how jay’s relationship with tag heuer grows from here, especially since he’s always been someone who promotes and supports the brands he works with, whether it’s part of a deal or not.
Out of all the celebrities who attended, TAG Heuer only labeled 6 guests in the Monaco collection video as “Friends of the House” and Jay also got a solo post on their ig 🫣⭐
Looks like
#ENHYPEN_JAY’s bag just got heavier 👑🥂✨