🔥 Live Webinar from Stape Conversion signals & server-side tracking: how digital agencies can maximize ad performance When: February 26th, 2026, at 5:00 PM CET Speakers: Dan Murov, Data Tracking Lead @ Stape 👉 Register now: go.stape.io/webinar-signals-… Ad platforms are phasing out manual optimization tools, leaving advertisers with one key lever: the signals they send back. As automation takes over, the quality of those signals increasingly determines how well campaigns perform. In this webinar, we’ll take a practical look at conversion signals - what they are and why they matter. We’ll also show how the Stape platform supports the implementation of both online and offline conversion signals. Advertisers still sending weak data to ad platforms will continue to fall behind those who’ve learned how to show platforms what “good” looks like. With signal quality emerging as a key trend for 2026, now is a great time to get clear on the fundamentals. ✨ Reserve your spot! Walk away with a practical understanding of how to feed better data into ad platforms - and get more out of your campaigns.

If you missed our “Consent explained: practical implementation for web and server-side tracking” webinar, you can now watch the full recording and explore the Q&A recap. In the webinar, we learned how consent works end to end - from GDPR and ePrivacy basics to the practical setup - so you can enforce consent correctly across both web and server-side GTM. We also shared practical tips, common pitfalls to avoid, and a step-by-step live demo you can reuse for your own setup. 👉 Recording resources: stape.io/news/webinar-consen…

CLTV Conversions Tracking for Lead Generation! 📈 Learn how to track Profit/Expected CLTV conversions using Google Sheets Reader in server-side GTM. This approach ensures real-time data enrichment while keeping your lead scoring private and secure 🔒 👉 Read the full article: stape.io/blog/cltv-conversio… #LeadGeneration #CLTV #ServerSideGTM #GoogleSheets

🔥 Live Webinar from Stape Consent explained: practical implementation for web and server-side tracking When: January 29, 5:00 PM CET Speaker: Dan Murovtsev, Data Tracking Lead @ Stape 👉 Register now: go.stape.io/webinar-consent-… Consent is one of the most misunderstood parts of web tracking. Cookie banners, CMPs, GDPR, ePrivacy, Consent Mode v2 - many teams think they have it covered, but critical details are often missed, leading to compliance risks and broken tracking setups. If you’re unsure whether your consent implementation is actually correct or want to remove all doubts once and for all - this webinar is for you. Join our webinar to learn: • How consent works in principle and why it matters for analytics and advertising • The difference between GDPR and the ePrivacy Directive • How to implement consent correctly across web and server-side setups • Common misconceptions (including why server-side does not bypass consent) • A practical demo you can replicate in your own projects ✨ Reserve your spot! Join us live to gain a complete, practical understanding of consent and learn how to implement it with confidence in real-world tracking setups.

💬 Our “From pitch to proof” live webinar is coming up soon! If you’re running an agency, planning to add server-side tracking in 2026, or still struggling to explain its value to clients - this session is for you. We’ll show you how to pitch server-side tracking with confidence and prove ROI using real data and tools from the Stape stack. When you register, share your biggest objections and struggles with pitching or proving server-side tracking - we’ll use your input to tailor the session and address real-world scenarios. Also drop your toughest objections and struggles in the comments - we’ll tackle as many as we can live. Don’t forget to register! 👉 us06web.zoom.us/webinar/regi… 📚 Get ready with these resources: - Server-side tracking benefits: what it is and why it matters in 2025: stape.io/blog/benefits-serve… - Server-side tagging for agencies: why it's time to make the switch for your clients: stape.io/blog/why-does-your-… - Tips to pitch server-side tracking to stakeholders: stape.io/blog/how-to-pitch-s… - Stape Analytics: measure the impact of your server-side tracking: stape.io/blog/stape-analytic… - Stape’s partner program: stape.io/blog/would-you-like… - Stape’s Setup Assistant for Google Tag Manager: stape.io/blog/setup-assistan… - Stape's Website Tracking Checker - free tool: stape.io/website-tracking-ch… ✨ Join us on December 18, 2025 | 5:00 PM CET Get live answers from Stape experts, learn how to handle objections, and discover how to prove the value of server-side tracking so clients see the impact in their numbers.

⏰ Black Friday is already running! This is a good moment to start testing server-side tracking, so you stop losing conversions and give ad platforms better data to work with 🚀🔧 If you are a new customer, you can still get 30% off your first 3 months on any monthly plan (excluding Custom and Care). Add the code BF25MS at checkout. The offer stays open until Dec 1. Server-side tracking with Stape helps collect more complete data, recover missed events, and provide better optimization signals to ad platforms to improve performance.

If you missed our Ask Stape anything live webinar, you can now watch the full recording and explore the detailed Q&A recap. In this session, we discussed everything about server-side tracking - from sGTM hosting and gateways to power-ups, integrations, and best practices for improving data accuracy. Our experts also shared practical tips, troubleshooting advice, and insights into how to get the most out of the Stape ecosystem. 🎁 Congratulations to the winners of our exclusive Stape T-shirts for the best questions! If you didn’t win this time - don’t worry. We’ll be doing something similar in future webinars, so stay tuned for the next one. 🎥 Webinar recording and Q&A summary available here: stape.io/news/webinar-ask-st…

Server-side tracking is not only about privacy and compliance. It is also a powerful space for innovation. At Stape, we constantly see how agencies run into unusual or complex cases where standard setups simply do not work. These situations often lead to the most creative server-side solutions. In our new article, we share real examples from our clients and the lessons we learned along the way. You will find quite unexpected use cases. 👉 Read here: stape.io/blog/interesting-se… We would love to hear from you. What are the most out-of-the-box tracking cases you have worked on? Share your story in the comments. #serversidetracking #dataanalytics #serversideanalytics #marketingagencies #adtech

🚀 Stape is speaking at the Digital Analytics & Tracking Practice Day! We’re excited to be part of The Wachstum event, the online conference all about practical performance marketing. If you want fresh ideas, real examples, and ways to level up your tracking, then this event is for you. 🎤 Our talk: Level up eCommerce tracking with Stape Store: Enrich data & track 100% revenue Dan will walk you through Stape Store (our built-in database for server GTM) and show how it can upgrade your tracking setup, enrich every event you send, and help you measure real profit, not just top-line revenue. 🔗 Join us live: thewachstum.de/praxis-days/d… If you want cleaner data and better performance, don’t miss it. Many thanks to Claudio Marseglia, founder of The Wachstum, for the invitation and this great opportunity! 👋

Stape is speaking at MatomoCamp 2025! We’re excited to share that Dan will be taking the virtual stage at MatomoCamp 2025, and you can join us online from anywhere 🌍 🎤 Talk: Tracking health check: how to spot and fix issues affecting your conversions 🗓 Date: November 26 In this session, we’ll break down what really affects your conversion tracking and attribution accuracy, and, more importantly, how to fix it. Many tracking issues don’t throw errors but still quietly damage your data. We’ll show a free, easy way to audit your site’s tracking health and get clear, actionable steps to solve both client-side and server-side issues. 🔗 Join us live on YouTube the 26th November at 10:45 CET: schedule.matomocamp.org/mato… Can’t wait to connect with the Matomo community online! 🚀 #MatomoCamp2025

Stape had an amazing time at MeasureCamp Zurich 2025! As a Gold Sponsor, we loved being part of this community-driven unconference where attendees shape the content, lead discussions, and share ideas that matter most. Recap: stape.io/news/stape-at-measu… Our team contributed two sessions: 🎤 Serge Shkvarnytskyi – Check–Implement–Measure: From Audit to Reporting 🎤 Dan Murovtsev – Shadow Requests We had great conversations at the Stape stand, met inspiring people, and enjoyed the open, collaborative spirit that makes MeasureCamp special. A huge thank-you to the organizers, volunteers, attendees, and sponsors for making this event possible 🙌 Already looking forward to the next one ✨

🎉 Black Friday starts today at Stape! For one week only, get 30% off your first 3 months on any monthly plan (excluding Custom and Care) - available to new customers. Use promo code BF25MS at checkout. Offer valid Nov 24–Dec 1. If you purchase with this offer, regular monthly pricing applies starting from the 4th month of your subscription. With server-side tracking on Stape, you stop losing conversions to tracking restrictions, your pages load faster, and ad platforms receive more reliable signals - helping your campaigns perform better every day 📈✨

Stape is heading to MeasureCamp Zurich! We’re excited to share that Dan Murovtsev and Serge Shkvarnytskyi from the Stape team will be there, and yes, you’ll find us at our Stape stand as a proud Gold Sponsor ✨ 🎤 Don’t miss their talks: • Serge: Check–Implement–Measure: From Audit to Reporting • Dan: Shadow Requests More about the event: zurich.measurecamp.org/ Can’t wait to connect, learn, and meet everyone there. See you in Zurich! 👋

⏰ Tomorrow at 5:00 PM CET, we’re going live with “Ask Stape anything: live Q&A about Stape platform and server-side tracking”! 💡 Join the session to ask your questions directly to our experts, learn more about server-side tracking, and explore Stape’s tools, features, and integrations. 🎁 5 best questions will win exclusive Stape T-shirts! 👉 Register here: us06web.zoom.us/webinar/regi… 🚀 Don’t miss your chance to talk directly with the team behind Stape!

Partner Spotlight: @Orangetrail_io This week, our Partner Spotlight shines on Orange Trail, a Bulgaria-based advertising solutions provider known for helping brands and agencies scale safely, smoothly, and without limits. Orange Trail provides reliable, compliance-driven advertising services that help brands and agencies launch and grow campaigns on Meta, Google, TikTok, and Snapchat with fewer risks. They offer pre-approved ad accounts, high spending limits, direct access to platform support teams, and strong compliance guidance. These services are built for businesses that need to operate in restricted niches or want to avoid frequent account blocks and other ad-platform issues. 👉 Visit their website: orangetrail.io/ 👉 Learn more on Stape: stape.io/partner/orange-trai… We’re excited to partner with a team dedicated to helping advertisers grow fearlessly and compliantly. Explore the Stape Partner Program and join a network built for performance and innovation: stape.io/partner #PartnerSpotlight #StapePartner #OrangeTrail #AdCompliance #PerformanceMarketing

🚀 Stape Store levels up: more power for server-side tracking We’ve added several long-requested capabilities for Stape Store - our built-in database that allows you to write, read, sync, and manage data within the server GTM hosted on Stape. The update introduces collections, bulk editing, conditional search, and TTL for temporary files. Learn more about the updates 👉 stape.io/news/stape-store-up… Explore Stape Store use cases 👉 stape.io/blog/stape-store-us… Here are just a few ways you can use it: ◦ Firestore alternative – store customer data, purchase history, and more inside your server GTM container without leaving your Stape account. ◦ Duplicate transaction checker – easily prevent duplicate conversions in platforms like Google Ads for accurate metrics. ◦ Data enrichment – add extra context to webhooks and ensure your tracking events always include the full data set. ◦ Profit Over Ad Spend (POAS) tracking - store and retrieve profit data and use it instead of revenue when reporting conversions to Google Ads or Analytics. #Stape #ServerSideTracking #GTM #DataManagement #Analytics #ProductUpdate

✨ Introducing: Click ID Restorer power-up Safari is cutting click IDs like gclid and msclkid from URLs in Private mode. That means lost conversions. But with Click ID Restorer, you can bring them back! This power-up ensures your ads keep tracking correctly by restoring missing click IDs in your sGTM setup. Learn more: stape.io/solutions/click-id-… Why marketers love it: · Protects against data loss from Safari updates. · Keeps conversion attribution accurate. · Helps you measure campaigns without gaps. 👉 Try Click ID Restorer in your Stape container for free and prevent the loss of valuable data!

Wow, what an incredible day at @MeasureDelhi ! 🇮🇳✨ It was Stape’s first-ever time in India, and we’re beyond excited about how amazing everything was! 🔗 Check out the recap: stape.io/news/stape-at-measu… Our team, Kiril Hapon and Dan Murovtsev, joined the event to share insights on: 📊 Benefits of Server-Side Tracking ⚙️ Shadow Requests: Transformations & Alternatives We met so many brilliant analytics minds and loved being part of this growing data community. 💛 Big thanks to all the volunteers and the MeasureCamp Delhi team for organizing such a fantastic unconference! #MeasureCamp #MeasureCampDelhi #unconference #digitalanalytics #serversidetracking #marketinganalytics #Stape