Heineken UK's category management scheme for convenience stores, providing advice on Range, Category and Space
Joined July 2012
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492 Photos and videos
30 Dec 2019
Health conscious Customers will be looking to moderate their alcohol intake this New Year. Draw attention to your low and no alcohol offering including #Heineken0.0 through well placed POS #ZeroZone #StarTip
27 Dec 2019
Staying in is the new going out! With 78% of Shoppers entertaining at home on #NYE. Ensure you are fully stocked with the full range of your Customers favourite Cider and Beer such as @bulmerscider and @Heineken
24 Dec 2019
With the big shops planning on shutting earlier tonight, make sure your Chiller is fully stocked with bestsellers for that last minute festive top up shop! #StarRetailer
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20 Dec 2019
Only 5 days to go! The last weekend before Christmas can be a shopping frenzy! Research shows that Customers only spend 30 seconds at the chiller, ensure your chiller is easy to navigate to help them locate their favourite brands during this busy time #StarTip
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18 Dec 2019
The countdown is on! Only 7 days left till #Christmas. Be sure to keep your chillers stocked with Customer favourites such as @Heineken and @BirraMorettiUK for the all-important festive season! #StarTip
16 Dec 2019
Stock up and Stack up this #Christmas! Keep Mid packs of Customer favourites such as @FostersUK @strongbowuk @amstelbieruk and @BirraMorettiUK ready in store this December to make the most of get togethers and festive party occasions #StarTip
12 Dec 2019
Shoppers are now more likely to entertain at home over the festive & #NewYear Period. Encourage sales by stocking Customer favourite multipacks such as @Heineken and @BirraMorettiUK
11 Dec 2019
Consider stocking low or no alcohol options for Customers that are looking to lower their alcohol intake but still want to enjoy a great-tasting Beer during the party season. #Heineken0.0
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Already worrying about festive preparations? Holiday troubles are part of the tradition, just enjoy them! #ChristmasIsComing
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#holidayseason #Heineken
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5 Dec 2019
With #Christmas only being around the corner, how have you encouraged your Beer and Cider sales?
33%
Keep Top Sellers Stocked
33%
Using eye-catching POS
33%
Stacking up Big Packs
0%
Other (Please Comment)
3 votes • Final results
5 Dec 2019
Ensure your opening times are well advertised over the festive period, try using social media to stay in contact with your Customers so they are up to date! #StarTip
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3 Dec 2019
Increase basket spend during the festive period by merchandising snacks and meal ideas next to small packs, perfect for those last minute festive get togethers. #StarTip
Here we go again! ⚽😉
Which matches will you be watching this week?
#ChampionsLeague #UCL #BetterTogether
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26 Nov 2019
Black Friday is coming up! Create offers around popular big bottles such as @MorettiUK @amstelbieruk and @Heineken for Customers looking for a deal! #StarTip
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21 Nov 2019
Cater for the new drinking opportunities that the winter season brings, with office parties, friendly get togethers, quiet nights in and of course the upcoming festive season- providing a well stocked chilled selection can make all the difference #StarTip
19 Nov 2019
28% of Shoppers under the age of 34 are more likely to purchase Beer and Cider from their local store. Keep bestsellers like @strongbowuk stocked and chilled to cash in on the opportunity. #StarTip