Introducing Startbutton - your merchant of record in Africa. Startbutton connects you to local payment channels, allowing you to get paid in local currency. It also supports your business with local tax compliance across various African markets,

An Africa without borders.. with Startbutton. Get started at startbutton.africa 🟠

"2025 was growth; this year is scale". Our CEO, Mallick, had a chat with the amazing folks at @TechCabal detailing our journey so far at Startbutton Africa. From discovering the problem -> validating the idea -> growing and expanding across 15 African countries in 3 years. Follow our story here: techcabal.com/2026/05/30/day…

Expanding into Africa? The product is rarely the problem. Entity setup, tax exposure, payment rails. Most founders figure this out after they've already spent the runway. Startbutton solves that layer. Our co-founders are at Money 20/20 Amsterdam this week. Let's talk.

Eid crosses every border. So should your business. We all at Startbutton wish you a blessed Eid. 🙏🏽🌙 #eidmubarak

We have a hot take 👀 Most market entry advice is WRONG for digital product companies. What’s the usual advice? Get a lawyer, get incorporated, get a local license, open a bank account, start selling. If your business sells software, this process only helps you waste an unnecessary amount of time. Let’s go over each one. 👇🏽 Licensing: Everybody tells you to get licensed. But they don’t tell you that licensing in African markets can take around 3-18 months. Requirements vary per country, so you cannot copy and paste. In most cases, you’re navigating frameworks that weren’t written with digital products in mind. You can spend a year getting licensed before one customer pays you a dime. Then there’s tax: VAT, withholding tax, corporate income tax, etc. Every market has its own rules, rates and filing calendar. If you discover this after you’ve started selling, it means that you’ve been non-compliant without knowing it. Like licensing, you have to navigate these frameworks to function legally in each jurisdiction. And then, payments: Getting money from customers in-market to your account at home involves: local payment rails, FX conversion, settlement timelines, and in some markets, central bank approval for repatriation. A lot of companies figure this out after they've already promised customers a product. The payment infrastructure has to be part of your original expansion plan. Lastly, compliance: Compliance is not a one-time thing. Regulations are constantly changing in Africa, with different geographical and language barriers many advisors might not fully understand. Compliance is a full time job. So, what’s the right advice? You don’t need to set up a local entity or get licensed separately. You don’t have to manage tax registration across multiple markets. All you need is an entity to become the legal seller in each market — Startbutton. We absorb the compliance layer, while you sell. Startbutton is built for global digital products and software looking to expand across Africa. We’re live in 15 countries, including 7 in francophone Africa. Your company can go from zero to legally selling in a new African market in as little as 30 minutes. Get started today on startbutton.africa

What is a Merchant of Record? How do we make it possible for you to sell across Africa? And how do we differ from another fintech payment gateway? In this video, all of these questions are answered. Expanding to other countries within Africa just got simpler! ...beyond borders with Startbutton! #startbutton #merchantofrecord

What is the difference between a Payment gateway like Paystack and a Merchant of Record like Startbutton? Watch the breakdown in this video.👇

The Central Bank of Nigeria released its FinTech strategy document. Here's what actually matters for your business 👇

Money is getting harder to hide 👀👀 New anti-money laundering rules mean stricter checks, more transparency, and tighter controls on how money moves, especially across digital platforms. If you run a business, expect more KYC requests, transaction monitoring, and questions about where your money comes from. This is a shift in how trust is built online.

We are hiring 📣 Role: Sales Associate Location: Lagos Startbutton is a Merchant of Record (MoR) company that helps businesses expand and transact seamlessly across Africa. We enable merchants operate in multiple countries on the continent, transact in their local currency, while ensuring compliance with regulatory requirements. We are seeking a dynamic and results-driven Sales Associate who will be responsible for driving the growth of our products and services through effective sales and client retention strategies. The candidate should have a strong understanding of both sales and account management principles, excellent communication skills, and a proven track record of achieving sales targets and driving brand awareness. Interested candidates who meet the requirements should apply using this link: forms.gle/oFzSAbbnEnN1LH1x9

Studies show that we spend most of our adulthood working with our colleagues. But what mostly describes working at Startbutton? From building , to problem-solving, to celebrating the small wins in-between; It’s the people that make the difference. Happy Worker’s day to every team making work feel meaningful and fun 💼🧡💫