Grok said it, not me.

this channel is pumping these numbers with 3 videos, 1 of which was posted a year ago, no shorts we’re handling all of the ideation/strategy & it’s about to start posting daily bet you we’ll be in the tens of millions so easily

literally where i started my career changes lives even today just start posting

i always hated onboardings felt like i was too good for them reality is they're usually (usually...) filled with tons of value making one right now with 20 pages for all of our compilation channel managers & it literally breaks down all of the sauce strategy, efficiency, etc.

Humor in YouTube content is chronically undervalued in the "strategy" conversation. Everyone talks about hooks, thumbnails, retention. Fewer people talk about the fact that if someone laughs in the first 90 seconds of your video, they're going to watch the whole thing. Laughter is the most powerful retention signal there is because it creates affinity. You don't leave a video made by someone you like. You don't unsubscribe from someone who makes you feel good. If you're funny, use it earlier and more aggressively than you probably are now.

i'm currently training a few core members of the team on how to fall into their roles as leaders, here's what it boils down to: - research what you do excessively to be able to answer questions, but you can't just answer questions, you need data, justification, don't just say "this works", say "this person did this exact thing & here's the result, here's what i learned from it" - be critical yet understanding, don't tolerate nonsense but understand where it stems from & help guide your team towards cutting it out - lead by example, get your hands dirty when you're training others, they not only respect you more, but learn way quicker - talk, a lot, set a standard for communication - find where someone shines & help them shine brighter in that role, i used to work for a huge youtuber & we decided to do a compilation, since i had already understood how to optimize a compilation video (beyond what we do now), he let me take full control of the project, it now has 21 million views to add to that last point, i used to think people sucked, the reality was i sucked at finding where they truly thrive. had a guy who sucked when i hired him as an editor so i didn't trust to hire him for anything else, eventually caved & hired him for a filmer position, he crushed it daily

still cooking 👨🏾‍🍳

almost 100,000 views 1 hour long compilation video costed the creator $0 (actually, it costed the creator whatever he paid his team to make the 4 videos we compiled together from his main channel, but he would’ve did that anyways) it’s like renting out a room in your house free money for something you would’ve paid for regardless

The viral video is a real thing. It also isn't really a strategy. Going viral happens when a video lands in a specific context, gets shared outside YouTube, hits a moment in culture, or simply gets picked up by the algorithm and grows exponentially. Most of the inputs to virality are unpredictable. What you can control is building a channel that's set up to handle viral moments well: great packaging on older videos, a clear channel identity, a library that converts new viewers into subscribers. Build the foundation that takes advantage of a viral moment if it comes. Don't build toward the moment itself.

still cooking with the youtube ideation/strategy side of things one of our team members handled this video doing good, however… pissed him off that it’s not at 50% retention solution? he’s relentlessly studying every single thing he could’ve did better, not just “accepting it” that’s how we operate with all of our clients value over everything

it’s really all about having fun and most gurus would probably approve of this thumbnail too “he seems really mad, that paired with the title drives curiosity!” “it’s colorful & grabs attention!” raw reality is that it’s just funny & the title & thumbnail are hand-in-hand

compilation channels can be “free money” if they’re started with a strategy behind them you can rely on your presence & treat whether or not it works as a gamble, yes but why? the best way to build one is with strong packaging/ideation that’s strategy not pointless uploading