CEO Digital Drums Ltd. PRCA Fellow, Newspaper & Magazine Columnist. I wouldn't say I'm the best marketing man in the world - but I'm definitely in the top one!
Joined September 2008
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1,393 Photos and videos
Jun 12
Economists are warning that replacing human workers with AI will reduce the overall wages that fund consumer spending. So what should brands do? My @travelweekly column is online today
travelweekly.co.uk/all-conte…
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Jun 11
If you can't measure it properly you can't improve it. Social media is full of vanity metrics, but which are the ones that tell the real story? What are the best metrics to steer your campaigns by? Our sold out webinar today shows you how to use the metrics that matter,
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Jun 3
It's been a real pleasure being a judge for these awards. Some real innovation going on in marketing for this sector. Good luck to all the nominees!
#SilverMarketing #PR #Marketing #TravelMarketing #IndustryAwards #SilverMarketingAwards #SilverMarketingAssociation
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May 29
All the talk these days seems to be, quite rightly, about AI & what it can do for our business. But what few talk about is what AI will do to the consumer. They too will be very different. My @travelweekly column this week. #TravelPR #TravelMarketing
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May 22
I enjoyed moderating the Business Travel Network dinner this week! Many of the major corporate travel leaders debating the main topics impacting the sector. Discussions ranged from Geopolitical events to Ai (and everything inbetween) My thanks to everyone for getting involved
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Apr 16
The full episode of my interview with "PR in the Real World" is now live. It was a real privilege to talk about my career and share some of the hard-earned lessons from my time in the industry.
Thanks to @tony_ygarner for the invite
youtube.com/watch?v=tBkyz2C9…
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Apr 14
I'm leading one of our most popular training workshops today - The Art of Account Management. Stepping into the role of Account Manager is without doubt the biggest leap in your career. It can be overwhelming. Today's sold out workshop takes you through all you need to know.
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Apr 13
I was asked recently to join PR in the Real World for a conversation about careers, media relations and how people find their way in this industry. Here's a short trailer. Thanks to Tony Garner and the team for the invite. Full episode goes live this week.
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Apr 9
It's Spring time, so when better to do a spring clean then now? Are we getting return on investment or just wasting valuable budget & resources on vanity projects? Our sold out webinar today for @PRCAtraining takes you through all you need to do to answer those questions
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Apr 8
As a former apprentice myself I'm a huge fan of apprenticeships. Absolutely delighted to be training a full group of PR apprentices today, particularly as we focus on one of the most important skillsets any PR professional needs - to pitch your story successfully to the media.
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Apr 1
It's been a while, but we finally got the keys to the new castle!
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Mar 31
Now, if I have read this story on the BBC website right it seems the BBC approached the BBC for a comment, but the BBC then refused to comment to the BBC. Scott Mills investigated in 2016 over sexual offence allegations against teenage boy bbc.co.uk/news/articles/cwyk…
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Mar 26
"How did we do?"
It's the question that every brand seems to e-mail you after the slightest interaction. In reality, it's just lazy marketing designed more for the Powerpoint presentations of board directors than meaningfully addressing any weakness - my @travelweekly column
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Mar 24
Today is the final week of our five week #CIPR Specialist Diploma in Sustainability Communications with @OXCOM_Marketing . And it’s been such a blast. Thank you to all those that have attended. Looking forward to the next course!
#Sustainability #PR #Communications
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Mar 17
Wow! And there was me thinking car parking was money for old rope!
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Mar 11
Glossophobia is the scientific word for fear of public speaking! According to one estimate, 75% of business professionals experience some degree of anxiety when public speaking & 10% admit to being terrified. Our popular workshop today shows you how to give great presentations!
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Mar 10
"To plant trees you need money; to deliver food, you need money; to build houses … you guessed it — money. It is fair to say that a positive social impact cannot exist without economic resources (in most cases)". That's the focus of our Sustainability Comms session today
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Mar 9
Possibly the best post I’ve seen on any social media platform! The sort of post I wish I’d had at my disposal years ago when “ghosting” was endemic in the travel PR world. Every PR agency, freelancer, Marcoms agency will be familiar with these culprits and their shabby behaviour!
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Mar 5
It's not the most exciting subject in the world, I'll grant you, but it is one of the most vital topics for a PR professional, proven by the record number of attendees for our sold out webinar today. #PR
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