⏳ There is still time to join us at The Lead Summit 2025 — happening May 28–29 in NYC! FERMÀT is proud to sponsor this can't-miss event where the most innovative minds in commerce come together to shape what’s next. We'll also be participating in the Meetings Program — a high-impact “speed dating” experience where brands and retailers connect with vetted tech partners for quick convos that drive results. Look out for @stevehult our Head of Revenue at FERMÀT 👋 🔗 Click the link in comments to register today

Last week, FERMÀT hosted Cipher AI at the iconic Oheka Castle 🏰—bringing together 34 brilliant minds across ecommerce: founders, brand leaders, AI experts, and engineers. An unforgettable retreat shaping the future of commerce. 🎥 Watch part 1 below as Willow gives us a behind-the-scenes look at the prep, the people, and the conversations that made Cipher AI so special. Part 2 drops tomorrow. Stay tuned 👀

Most people get this wrong

RSVP here! appetiteshoptalk.splashthat.…

The twist in this thread about optimizing post click is so joyful to see... Thanks @ritzfit !

when the airlines find out it wasn't their fault this time

Want to hear what customers think of @fermatcommerce? We got to chat with @maxlanglois3, Head of Growth at @dosedaily_co on today’s @fermatcommerce Friday podcast.  @dosedaily_co is a DTC wellness brand that needed help increasing its subscription orders from ad traffic. Here's how it's going... @dosedaily_co built a @fermatcommerce funnel that drove faster first-order subscriptions than their existing post-click experience—from day 1 of implementation. How? From ad to cart, @dosedaily_co is telling the story of what building a daily routine with their wellness shots looks like for customers.  That routine is then tied to subscribing, which the funnel artfully serves as a solution throughout the entire customer journey.  Because the funnel is easy to experiment with, Max and his team can find winning combinations quicker than they can on their site.  Efficiency metrics are also super visible, so he can read the data quickly.  As a result, Max told us he doesn't mind a higher CPA on an ad that directs to @fermatcommerce because the subscription take rate is so much higher.  These conversations are so valuable to me. When your customers are super smart, you learn new things about your own product by talking to them.  Take a look at the full episode to learn more from Max:  youtube.com/watch?v=_VvgRrra…

5 CRO-crushing tactics backed by 5 real examples to show you what … Creating funnels the same way you create ads ↓ … means at FERMÀT 🧵 fermatcommerce.co/3xTyspZ

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Brining chicken is a f**king game changer