“Most brands can hit $10M with one audience. To hit $100M, you need three, four, or five.” — Rishabh Jain
@rishabhmjain is the co-founder and CEO of
@fermatcommerce, the leading commerce experience platform, which serves the most innovative brands and retailers in the world like Glossier, U Beauty, Unilever, Bissel, Back Country, among hundreds of others.
In this episode of the
@UpArrowPodcast by
@Elumynt, Rishabh and I dig into:
✅ The most significant strategic inflection point in ecommerce (and why Rishabh likes Andrew Grove’s “Only the Paranoid Survive”)
✅ How midsize brands are adjusting operations to decrease revenue costs during economic downturns
✅ Thoughtful critiques of multi-touch attribution
✅ Triangulating data sources as an alternative to multi-touch attribution
✅ Tactics for building high-performing owned properties to reclaim margin and increase LTV
✅ How to expand your audience cohort and the importance of product expansion
✅ The critical pitch feedback
@BHalligan gave Rishabh when he was in college
Plus, as always, we get into a little of the personal stuff as we talk about loving physics as a kid, the push to go beyond 99% on tests, working out, and making time for his kids.
You can watch the video here:
elumynt.com/podcast/only-the…