Maximizing conversion for thy brand through experimentation and highly-personalized shopping experiences 🛍️🛒

Joined April 2021
580 Photos and videos
FERMÀT retweeted
I thought I’d share a portion of some of the operating changes we’ve made @fermatcommerce AI really has changed what’s expected in terms of how you play to win Was inspired to share after listening to a couple of @lennysan podcasts recently where it’s becoming obvious you need to change how you operate, but just what the product does Granted we’re just a series B company, not at the scale of his guests Hopefully it helps other CEOs / operators
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FERMÀT retweeted
Founders don’t need more investor meetings. They need the right metrics and the right 5 investors. @rishabhmjain (CEO @fermatcommerce) explains why saying no is often your strongest fundraising signal.
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FERMÀT retweeted
FERMÀT swag in the best color ever 😍 thanks @AaronOrendorff @fermatcommerce!
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FERMÀT retweeted
“Most brands can hit $10M with one audience. To hit $100M, you need three, four, or five.” — Rishabh Jain @rishabhmjain is the co-founder and CEO of @fermatcommerce, the leading commerce experience platform, which serves the most innovative brands and retailers in the world like Glossier, U Beauty, Unilever, Bissel, Back Country, among hundreds of others. In this episode of the @UpArrowPodcast by @Elumynt, Rishabh and I dig into: ✅ The most significant strategic inflection point in ecommerce (and why Rishabh likes Andrew Grove’s “Only the Paranoid Survive”) ✅ How midsize brands are adjusting operations to decrease revenue costs during economic downturns ✅ Thoughtful critiques of multi-touch attribution ✅ Triangulating data sources as an alternative to multi-touch attribution ✅ Tactics for building high-performing owned properties to reclaim margin and increase LTV ✅ How to expand your audience cohort and the importance of product expansion ✅ The critical pitch feedback @BHalligan gave Rishabh when he was in college Plus, as always, we get into a little of the personal stuff as we talk about loving physics as a kid, the push to go beyond 99% on tests, working out, and making time for his kids. You can watch the video here: elumynt.com/podcast/only-the…
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Is your tech stack ready for BFCM? 👀 Great offers are only half the battle. Your tech needs to handle traffic spikes & deliver flawless experiences during peak sales. Join us @GetOkendo on Aug 26th at 12PM ET for battle-tested BFCM strategies: ✅ Personalized experiences at scale ✅ Zero-party data for ad efficiency ✅ AI customer service that feels human Can't attend live? Register anyway for the recording 👇
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FERMÀT retweeted
14 Aug 2025
Heyooo - stop scrolling and come hang with me and @AlexaKilroy on @ThumbstopLive . We talking about BFCM strat, Lex's @fermatcommerce origin story, and our a** morning routines 🤣 You know what to do ! x.com/i/broadcasts/1eaKbjbPj…

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FERMÀT retweeted
ABSOLUTE SMASH OR PASS? I hand-selected some MONSTERS ads from @YETICoolers, @skullcandy, @KaiCenat, @icon, @Slate, and more... Then I brought in your favorite CMO's @kristhejean and @couuor to TEAR THEM APART! Thank you to our sponsors @fermatcommerce & @dataships.
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FERMÀT retweeted
1 Aug 2025
Replying to @Ykhoushy
Haaaaave you heard of @fermatcommerce
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FERMÀT retweeted
Pretty dope accommodations. @fermatcommerce crushed the summer camp vibes. This is absolutely mega. Now time to explore ze property.
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FERMÀT retweeted
Camp FERMÀT offsite is in full swing. ☀️This place is insaaaaanely beautiful. And I gotta say…sleeping in a top bunk is pretty cozy.
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FERMÀT retweeted
TODAY! Experimenation Live: 15 DTC heavyweights … - 5 minutes each - No slides, all action - One experiment strategy tinyurl.com/3rpjyesu Here’s who will be leading you ↓ HexClad’s Dir. CRO, Phil Tran Tommy John’s Talia Weisner Simple Modern’s CMO @hoyle24 Obvi’s Co-founder @obviceo Tushy’s H. of Growth @jerelblades ALEX ANI’s Dir. of Site Puja Patel Caden Lane’s CFO Kristin Swarek Ozlo Sleep’s @BryantGarvin Love Wellness’ Dir. Erica Gray Title Nine’s @JesseMontano Mott and Bow’s Santiago Bolivar Livingood Daily’s @lalasretention @attentivehq’s Keri McGhee @gorgiasio’s Emily Hooker @triplewhale’s Mia Healy @luckyorange’s @SchwanMccarthy Hue’s Co-Founder @janvicshah @motionapp_’s @evanmklee @creativeos’s @chasemohseni @fermatcommerce’s 🤓 this guy Want to join us? Smash the link. Can’t make it today? Smash the link anyway. We’ll send a replay.
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How De Soi cut customer acquisition costs by 31% with FERMÀT🚀 Instead of using standard product pages for their Haute Margarita launch, De Soi built a conversion-optimized experience with: ✅ Categorized grids that pushed bundles without limiting choice ✅ Mobile-first storytelling for social traffic ✅ Real-time A/B testing on pack sizes during peak launch traffic ✅ Campaign-specific CTAs aligned with launch messaging Learn more about this customer case study in the link below!
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We loved partnering with Amplify Founderverse for their NYC summit yesterday, a founder-led day packed with real strategy, connection, and momentum 💥 Our Senior Solutions Engineer, Dan, hit the stage for the panel From Click to Repeat Customer: How the Smartest Brands Are Winning the Checkout and Beyond alongside @justthethibs, CEO of Skio, and @law_and_rorder, co-founder of Checkmate. Huge shoutout to the Amplify team for pulling off such a high-impact event. We had a blast seeing so many familiar faces and meeting new ones along the way!
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FERMÀT retweeted
This is going to be very good. You should come. 15 DTC heavyweights … - 5 minutes each - No slides, all action - 1 experiment results Outlandish lineup below ↓ tinyurl.com/3rpjyesu
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15 DTC Experts Share Experiments That Actually Worked 🎯 - 5 min. each - No slides, all action - One experimentation tip Here’s the ridiculous lineup ↓ HexClad’s Dir. of CRO, Phil Tran Tommy John’s Talia Weisner Obvi’s CEO & Co-founder @obviceo Simple Modern’s CMO @hoyle24 Tushy’s H. of Growth @jerelblades ALEX ANI’s Dir. of Site Puja Patel Caden Lane’s CFO Kristin Swarek Ozlo Sleep’s @BryantGarvin Love Wellness’ Dir. Erica Gray Title Nine’s @JesseMontano Mott and Bow’s Santiago Bolivar Livingood Daily’s @lalasretention @attentiveHQ's Keri McGhee @gorgiasio's Emily Hooker @triplewhale’s Mia Healy @luckyorange’s @SchwanMccarthy Hue’s Co-Founder @janvicshah @motionapp_’s @evanmklee @creativeos’s @chasemohseni Hosted by the one and only @AaronOrendorff! 🗓 July 31st at 11 AM PST (2PM EST) Spots are limited, so get yours today using the link below↓
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The FERMÀT x @NostraAI case study is finally live! We partnered to solve some of the biggest challenges in modern ecommerce: Slow sites. Hidden content. No visibility into AI-driven traffic. By combining two powerful technologies, we deliver performance and personalization without added complexity. ✅ Lightning fast page speed with no code changes ✅ High converting, personalized experiences ✅ Subfolder routing that preserves SEO value ✅ Full-funnel tracking under one main domain ✅ A future-proof foundation for AI discovery platforms like ChatGPT and Perplexity Check out the full case study in the link below!
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