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Steven Screen @StevenScreen

Fundraiser. BetterFundraising.com for agency and consulting work. Immediate help (as in 'get it done this afternoon') at WorkLessRaiseMore.com.

Joined February 2009
  • Tweets 1,233
  • Following 264
  • Followers 1,462
150 Photos and videos
If you want to scale past a few hundred donors, here’s a skill your nonprofit needs… buff.ly/4dUAA1R #directmail #donors #fundraising

A Skill Needed to Scale | The Better Fundraising Company

There are more donors out there than you can meet in person; direct mail will help.

betterfundraising.com
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Don’t underestimate your #donors. Jon was bold to ask, and raised more than he thought possible. buff.ly/BjJzCRm #impact #philanthropy #asking

The ‘Good Bad Idea’ That Raised $9,000 | The Better Fundraising Company

Don’t underestimate your donors. Jon was bold to ask, and raised more than he thought possible.

betterfundraising.com
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If you’re wondering “How do I know if I have donor fatigue?” read this buff.ly/xYVgZKU #donorfatigue #fundraising #philanthropy

Donor Fatigue: The Most Misdiagnosed Problem in Nonprofit

Why “donor fatigue” is the most misdiagnosed problem in nonprofit fundraising…

betterfundraising.com
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What I wish I would have said in the webinar buff.ly/6yuDvfU #fundraising #effectiveness #metrics

How to Figure Out if Your Fundraising is ‘Working’ | The Better Fundraising Company

To grow your fundraising, you want *defined core purposes* and *empirical metrics*

betterfundraising.com
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How to get luckier in fundraising buff.ly/wFYNPjb #nonprofits #asking #fundraising

Want Your Fundraising to Get Luckier? | The Better Fundraising Company

You can't manufacture luck. But you can make a much bigger target for it to land on.

betterfundraising.com
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If anyone at your nonprofit has ever said something like, “We don’t want transactional donors,” read this buff.ly/aVPHFu3 #philanthropy #donors #nonprofits

Transactional Donors | The Better Fundraising Company

Once you attract & cultivate “transactional donors,” some of them will develop into true believers.

betterfundraising.com
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Here’s a simple test to run before you send your next email or letter buff.ly/8LDDjW9 #readability #asking #fundraising

Simple Test | The Better Fundraising Company

Make it easy for a reader to understand, in around 5 to 7 seconds, why their gift is needed today.

betterfundraising.com
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Each individual donor is like a wave on the ocean buff.ly/yeIuPnM #donors #philanthropy #nonprofits

The Wave | The Better Fundraising Company

A creator of effective fundraising never forgets: you’re tapping into the *donor’s* wave of energy.

betterfundraising.com
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The Newsletter Paradox, or, why you shouldn’t fear unsubscribes buff.ly/RRc7CZp #nonprofits #directmail

More Unsubscribes | The Better Fundraising Company

Unsubscribes are a natural part of list building.

betterfundraising.com
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The nonprofit didn’t believe it was possible for a letter or email to convince a person to give buff.ly/QA7kcX8 #asking #philanthropy #impact

Are You Preaching to the Choir, or Sending Out Invitations? | The Better Fundraising Company

Donors need a timely invitation to get involved in compelling work that’s happening soon.

betterfundraising.com
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Successful TV writers do it. And you can apply it to your fundraising! buff.ly/1x74dND #nonprofits #fundraising #asking

Writing for TV and Writing for Fundraising | The Better Fundraising Company

Pay attention to which programs your donors respond to in their giving. Then feature them more!

betterfundraising.com
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The ‘Frosted Flakes’ of fundraising buff.ly/gZTt7yT #FrostedFlakes #peerfundraising #asking

The ‘Frosted Flakes’ of Fundraising | The Better Fundraising Company

You can’t build a healthy fundraising program when your revenue and new donors predominantly come from peer-to-peer.

betterfundraising.com
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How to create “emotional moments” in your direct response fundraising buff.ly/2MylKes #makeamoment #asking #philanthropy

How to Make a Moment | The Better Fundraising Company

When creating your fundraising for individuals, moments & emotions are more important than numbers.

betterfundraising.com
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“This makes me deeply nervous. It is approved without any changes.” buff.ly/1IN0FHK #trust #fundraising #professionals

Trust the Expertise | The Better Fundraising Company

Trying new things is deeply unnerving; it’s also the path to long-term success.

betterfundraising.com
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New writing tactic unlocked: “front-loading” buff.ly/R2tW7aY #fundraising #appeals #asking

‘Front Load’ Key Words | The Better Fundraising Company

Don’t make people wade through a bunch of content to figure out what you’re talking about.

betterfundraising.com
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Your donors ARE different… when you’re small buff.ly/ilyI7vc #donors #philanthropy #fundraising
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What is your organization’s ‘hit song’? buff.ly/UBpmWN8 #hits #asking #improvement

Hit Songs | The Better Fundraising Company

Experiment, find out what appeal works well, and then get the most out of that “hit” that you can.

betterfundraising.com
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A longtime reader asks what they should use the P.S. for buff.ly/Z8nQZ9C #postscript #asking #donors

What Should Your P.S. Do? | The Better Fundraising Company

Keep the whole letter about whatever the letter is focused on – don’t split messages.

betterfundraising.com
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Lots of attempts feedback loop = improvement #feedback #iteration #fundraising buff.ly/K4LZE2m
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Here’s a script to help you get matching (or challenge) funds from major donors buff.ly/rXhLkId #matchingfunds #fundraising #asking
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