Fundraiser. BetterFundraising.com for agency and consulting work. Immediate help (as in 'get it done this afternoon') at WorkLessRaiseMore.com.
There are more donors out there than you can meet in person; direct mail will help.
Don’t underestimate your donors. Jon was bold to ask, and raised more than he thought possible.
Why “donor fatigue” is the most misdiagnosed problem in nonprofit fundraising…
To grow your fundraising, you want *defined core purposes* and *empirical metrics*
You can't manufacture luck. But you can make a much bigger target for it to land on.
Once you attract & cultivate “transactional donors,” some of them will develop into true believers.
Make it easy for a reader to understand, in around 5 to 7 seconds, why their gift is needed today.
A creator of effective fundraising never forgets: you’re tapping into the *donor’s* wave of energy.
Unsubscribes are a natural part of list building.
Donors need a timely invitation to get involved in compelling work that’s happening soon.
Pay attention to which programs your donors respond to in their giving. Then feature them more!
You can’t build a healthy fundraising program when your revenue and new donors predominantly come from peer-to-peer.
When creating your fundraising for individuals, moments & emotions are more important than numbers.
Trying new things is deeply unnerving; it’s also the path to long-term success.
Don’t make people wade through a bunch of content to figure out what you’re talking about.
Experiment, find out what appeal works well, and then get the most out of that “hit” that you can.
Keep the whole letter about whatever the letter is focused on – don’t split messages.