Should investors be worried that
$MELI had lower than expected profitability because it is investing in growth initiatives? Let us run through some basic checks.
Business Stage
When evaluating tradeoffs between investments and current profitability, it is important to understand what stage a business is at. Mature, slow growing businesses should generally be optimized for profitability, and therefore, any unexpected big investments that significantly dent profitability may be a cause for caution, although every situation is unique and this is not a hard rule. On the other hand, fast growing, younger companies are not optimized for current profitability, and investments for future growth should be expected.
$MELI certainly falls into the later category, so it passes this check.
Return on Investment
Not all investments are equal. Therefore, it is necessary to evaluate if investments stand a good chance of having good returns.
$MELI is spending aggressively on logistics, and is sacrificing profitability in order to offer more free shipping. Is this reasonable? Yes. Logistics are a key differentiator in e-commerce, as companies that control their own logistics and that have superior logistical capabilities can offer quicker, cheaper, and more reliable shipping, resulting in greater customer satisfaction and increased sales. Furthermore, it reinforces a network effect, in that more customers and greater sales leads more merchants deciding to sell on Mercado Libre’s platform, which in turn leads to more customers and more sales.
Also, given that e-commerce in Latin America is still at an earlier stage than in some markets, it is rational that
$MELI wants to be aggressive in capturing market share and working to shift spending from in person to online. Likewise, given the fintech and advertising adjacencies that
$MELI has, it has an even greater reason to invest in logistics and free shipping initiatives to get more people more into its ecosystem.
Therefore, its investments seem not only reasonable but very wise. Thus, the prospects for its investments paying off in the future seem to be good, and it passes this second check.
Management
Finally, the last check is on management. Does management seem to have the ability to execute on its investments? Mercado Libre’s management team has an impressive track record of delivering results. They have credibility, and it seems reasonable to think that they can successfully and efficiently execute on their growth initiatives. Thus,
$MELI passes this check also.
Conclusion
$MELI is being strategic. It is not facing profitability setbacks because its business is deteriorating. Rather, it is investing in order to become more profitable in the future. Thus, the market is just being very shortsighted. The drop in
$MELI shares seems, in my opinion, to be an incorrect reaction that is caused by some failing to properly evaluate and understand what and why
$MELI is not showing greater current profitability. The business seems to be doing wonderfully, I trust management, and I remain bullish on the company’s long-term future.
This is not financial advice. This is just my opinion.
I am long
$MELI.