“High Ticket is Dead!”
No it ain’t. You just forgot what business you’re actually in.
Let’s rewind the clock 5 years…
Everyone and their second cousin was home, flush with stimi money and binge-watching Naval quotes while getting “certified” to coach other people on how to make money online.
It was the gold rush of high ticket.
You could slap together a course, toss “$10K client” in your bio, write a few “vulnerable” posts, and BAM—you’re in business.
And it worked.
Like gangbusters.
But the game’s changed, hasn’t it?
Nowadays:
• People are back at work
• Time is tighter than a drum
• The cost of eggs is giving folks vertigo
• And every headline screams…
Crisis! Crisis! Crisis!
And yet—people are still buying high ticket.
Let me say it louder for the folks in the back scrolling Skool forums thinking the sky is falling:
HIGH TICKET AIN’T DEAD.
It just stopped working for folks who got drunk on easy money, stopped adapting, and thought their 2020 funnel was gonna carry them into the sunset.
Here’s what’s really going on:
Buyers got smarter
They’ve been burned by the “client attraction blueprint.”
They bought the “six-figure DM script.”
They got hyped up and let down.
Now they’ve got scars.
They don’t want another Zoom bootcamp where they learn to build a bootcamp to teach people how to build a bootcamp.
They want real leverage.
Real outcomes.
Real partners.
No one has time for your 17-step funnel
In 2020? Sure.
We were locked inside. We had time to “watch this 90-minute training that could change your life.”
Now?
People barely have time to microwave leftovers.
Big promise big price big homework = big NOPE.
Tactics are commodities now
Repurposing content?
Doing follow-up emails?
Using AI for SOPs?
Cool. So can a 22-year-old VA in Cebu.
What people want NOW is a big picture operator who sees the full chessboard.
They’re craving someone who can look at their dusty assets, old programs, dead leads and make it rain.
People want leverage, not work
They don’t want more coaching.
They want fewer headaches.
They want to plug in systems that quietly make money, while they keep doing what they’re already doing.
They want a machine that spits out cash—not another full-time job dressed up as “transformation.”
Communities are the new front end
Skool groups. Low-ticket continuity.
They’re poppin’ off because they’re low-risk, low-friction entry points.
People want a place to hang out, not get hunted.
It’s the new warm-up game—and most “high ticket sellers” haven’t figured that out.
But here's the thing...
None of this means you stop selling high ticket.
It just means you gotta stop selling like it’s 2022.
You have to know:
• What market you’re really in (hint: it’s not “coaching”)
• What tools are right for the job, not the pitch
• How to build asymmetry into every deal
• How to do less, win more, and stack assets
That’s what we do over here.
I’m not ‘selling’ more.
I’m just positioned better.
I don’t pitch.
And I don’t rent myself out—I rent out the machine that prints money for the right partner.