Joined April 2015
- Tweets 559
- Following 90
- Followers 367
- Likes 253
277 Photos and videos
Pinned Tweet
9 Mar 2021
Let's look at the Google Ads of @Ritual, a brand that sells multivitamins.
💰 What's their monthly @GoogleAds budget?
📦 Active campaigns?
🤑 Revenue? ROAS? Profit?
A thread... 👇
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Store Growers 🧪 retweeted
20 Jul 2023
There are 3 reasons why most product feed optimization efforts fall flat:
❌ Change unimportant attributes
❌ Don’t make the right changes
❌ Don’t test what’s working
Instead, here are 12 proven tweaks that will move the needle 👇
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Store Growers 🧪 retweeted
19 Jul 2023
One quick tip for product title optimization is to look at big competitors.
See how their titles change depending on the placement:
- Product page title
- Website SEO title
- Product feed title
Here is an example from @ReadySetJUDY
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Store Growers 🧪 retweeted
15 Jun 2023
Using out_of_stock in GMC to prevent a product from showing in ads?
New Google update: if it's available on the site, your risk product disapproval.
❌ out_of_stock
Instead use these attributes:
✅ pause attribute (14 days max)
✅ excluded_destination (for longer exclusions)
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Store Growers 🧪 retweeted
10 Oct 2022
Just released a big update to our Ultimate Guide to Performance Max 🔥storegrowers.com/performance…
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Store Growers 🧪 retweeted
22 May 2023
Medical apparel brand FIGS is a money printer.
With profitable first-order economics and an insane 50% repeat purchase rate, @wearfigs can afford to drive A LOT of traffic.
On Google Ads alone, they’re spending over $1M per month.
Here are 6 surprising findings👇
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29 Mar 2023
How's modified broad match doing since it was killed back in 2021?
Just ran a report on 500k clicks in the last 30 days. And 0.1% of clicks came from a MBM keyword.
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29 Mar 2023
BTW: these modified broad match keyword work exactly as phrase match keywords work right now.
storegrowers.com/phrase-matc…
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14 Mar 2023
We analyzed 981k clicks on Search Ads in the last 30 days.
About 12% of clicks were still coming from Expanded Text Ads, even though Google ended support for that ad format 8 months ago.
Here is why 👇
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14 Mar 2023
For more practical tips to improve your Responsive Search Ads, check our new article:
storegrowers.com/how-to-opti…
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14 Mar 2023
And if you're ready to get serious about your ad writing and testing, check out our Easy Effective Ads course: storegrowers.com/easy-effect…
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Store Growers 🧪 retweeted
6 Feb 2023
Ok #ppcchat, let's settle this: What type of advertiser is Performance Max ideal for?
- Big advertisers with lots of data to power the algorithm
- Small advertisers that can't manage all the channels individually
48%
Big advertisers
14%
Small advertisers
38%
See results
29 votes • Final results
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18 Jan 2023
Hearing rumors about Google Ads removing Dynamic Search Ads option.
It is gone from the interface when creating a new campaign.
But it is still available after you create a campaign.
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18 Jan 2023
Removing the option from setup might not be the worst decision.
Many people added a domain by accident, which prevented them from adding keywords & ads, causing much frustration.
Let's just hope it's not a sign that it might be removed all together 🙈
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11 Jan 2023
Google has rolled out a small update to its Partner program.
Now you need to have at least 1 user certified for each campaign type where you have spent $500 USD in last 90 days #ppcchat
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11 Jan 2023
Not a big deal for most advertisers.
But if you need help with getting those certifications, this might be useful x.com/DennisMoons/status/160…
13 Dec 2022
OpenAI ChatGPT just passed its Google Ads certification with 84% 🥳
So if Google Ads doesn’t automate your job away, ChatGPT might!
#ppcchat
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11 Jan 2023
Or perhaps 2023 is the time to part with the Partner program and what it stands for? storegrowers.com/google-part…
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Store Growers 🧪 retweeted
13 Dec 2022
OpenAI ChatGPT just passed its Google Ads certification with 84% 🥳
So if Google Ads doesn’t automate your job away, ChatGPT might!
#ppcchat
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2 Dec 2022
Housekeeping post-BFCM. Open your Google Ads account and check:
- campaigns
- reset budget
- reset bid/targets
- BFCM references in text assets (RSA & pMax)
- landing pages
- promotion extensions
- special sitelinks
- price extensions
- display creative
Other tips?
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