Publisher of Strategic Health Care Marketing. #hcmktg #hcsm #pophealth
Joined June 2014
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How can a 12-person #marketing team outperform larger competitors? The Christ Hospital Health Network proves how a strong culture can boost efficiency, sharpen execution, and help a lean team deliver outsized results.
Learn more: ow.ly/Rtt850Z8ZNR
#HealthcareMarketing
Creative excellence meets strategic impact in our new Advertising Showcase report. Explore standout work from leading organizations, including Northwell Health and Mount Sinai, and discover the strategies, tactics, and creative ideas driving results: ow.ly/BBoH50Z6QSg
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What makes hospital content “AI-ready” in today’s search landscape? Find out how Cleveland Clinic & Aha Media leaders rethink content, #SEO and patient trust: ow.ly/cehx50Z1OAz
#HealthcareMarketing #Hospitals #HealthSystems #AI #AIStrategy #AIinHealthcare #ContentStrategy
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Hospital marketers are rebuilding their websites for an AI-first search future where clear, structured content matters more than rankings alone. Discover how leaders at UChicago Medicine & OU Health adapt their website content strategies in the age of #AI: ow.ly/S53p50YYqVo
Patients aren’t just searching for care anymore — they’re asking #AI. Learn how health systems can build trust, improve access, and win patients in a ChatGPT-driven health care journey: ow.ly/CXip50YYqvM
#HealthcareMarketing #AIinHealthcareMarketing #ChatGPT
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What happens when a hospital brand gains one of the world’s most recognizable names? Discover how Dolly Parton Children’s Hospital uses its new identity to expand awareness, strengthen donor engagement, and connect with more families: ow.ly/GHLN50YXR90
#HealthcareMarketing
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The Golisano Children’s Alliance helps children’s hospitals expand specialized care while creating new opportunities for growth & brand visibility.
See how the University of Maryland Medical System leverages the affiliation to advance pediatric programs: ow.ly/lHV650YXPQY
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“Trust is becoming a big challenge among marketers in the health care space today, and the leveraging of data will help you build that trust,” says Amsive Health's Craig Blake at #HMPS26.
#HealthcareMarketing #HMPS #OnTheFly
How can health systems move #AI from scattered pilots to an enterprise capability? Discover how Hackensack Meridian Health and Baptist Health South Florida create enterprise AI strategies focused on trust, operational impact, and consumer experience: ow.ly/E7rE50YWoxT
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Reaching Spanish-speaking patients requires more than translation. Renown Health is building a strategy rooted in cultural understanding, listening & a seamless, end-to-end experience that makes accessing care feel more respectful & connected.
Learn more: ow.ly/GGkE50YVc4F
Women drive most healthcare decisions—yet too many campaigns still miss what truly matters to them. Join us tomorrow (5/5) for an exclusive member roundtable to hear how leading health systems use digital channels to connect with women at critical moments: ow.ly/NCIn50YT48B
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🏆 The 2026 eHealthcare Leadership Awards call for entries is officially open! Submit your best work from the past year and get recognized as an industry leader & innovator. The entry deadline is June 26, 2026.
Learn more: ow.ly/62N950YT0jT
#eHealthcareAwards #Healthcare
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Roper St. Francis turns fragmented referral data into a competitive edge with a PRM and analytics platform that reveals market opportunities & accelerates physician growth.
Learn more & discover how smarter data strategies can unlock hidden opportunities: ow.ly/CZ3850YRhc0
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What happens when marketing has real access to the C-suite? At Tanner Health, trust, shared metrics & financial fluency transform marketing from reactive support into a strategic driver of growth—showing the power of true executive partnership. Learn more: ow.ly/AWjw50YMogy
What do you picture in a hospice marketing campaign—soft music and tender scenes? It may be time to rethink that. Discover how Gilchrist uses authentic storytelling & documentary-style videos to reposition hospice as a way to live every day to its fullest: ow.ly/zzW850YJ1IQ
At UCLA Health, #privacy isn't merely a checkbox. It's a core design principle guiding tools, teamwork, & patient journeys across every touchpoint. Discover how UCLA Health embeds privacy into its digital strategy to strengthen trust & continuity of care: ow.ly/ECot50YFbgc
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Patient experience shapes trust, engagement, and loyalty across the care journey. Our new report explores how leading health systems deliver human-centered, supportive experiences—and what marketers can do to better connect with patients.
Learn more: ow.ly/fttI50YCzqj
For more than a decade, Orlando Health has been quietly perfecting a weekly video news show that keeps employees informed, engaged, & connected.
Discover how Orlando Health uses its news show to inform & bring together team members in our recent article: ow.ly/iEFf50YAYY2
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🚨Last chance to register! Join us TODAY @ 2pm ET for our free webinar, "The Patient Journey in a ChatGPT Health World: How AI Is Reshaping Trust, Search, and Access to Care."
Learn more: ow.ly/gFFl50YxQ2X
#HealthcareMarketing #Hospitals #HealthSystems #Websites #ChatGPT
Next Wednesday (3/25) — Tune in for our free #webinar, "Patient Journey in a ChatGPT Health World." You’ll learn how #AI is reshaping patient decision-making—and how to align content, credibility, and access to stay visible and competitive.
Learn more: ow.ly/qKn350Yw2AP
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