🎯 Vanity Metrics = Gym Selfies 🏋️‍♂️🤳 they make you feel strong, but they don't actually lift anything

If the topic of the most recent newsletter feels familiar, that’s because it directly connects to two previous editions: Customers and Community Members Are on Two Different Journeys 📰Linkedin.com/pulse/customers… What Makes a “Web3 Marketer” Different From Any Other? 📰Linkedin.com/pulse/what-make… Both explored a similar truth from different angles: relationships behave differently than funnels, especially in fast-moving, culture-driven ecosystems.

If your community strategy looks like a content calendar, that’s the problem. 🚫 #Community ≠ distribution. 🚫 #Trust ≠ engagement. 📰 The new #SocialStrategyScoop newsletter is live. 👉🏽 Linkedin.com/pulse/community…

Jumping on every trend is fun until you realize your brand now "vibes with Gen Z" …and no one over 27 knows why. 💡 "trends" vs "strategy"... hmmm

Your most engaged flowers aren't the ones who like every post. They're the ones who correct your grammar and spelling at 2am. 🌼

🦄 #marketing be like... 😵‍💫

🍦 Your "Customers" and "Community Members" are on Two Different Journeys... even if sometimes they're the same people. 📰 Here's the full article: linkedin.com/pulse/customers…

A "community member" and a "customer" are not always the same thing, and they're always on different journeys. Tomorrow, on LinkedIn, I'll release a new @StrategyScoops newsletter on this topic.

Marketing be like... 😆 🍦

Goodhart's Law as it applies to #marketing 💡 Not unique to any one industry.

It starts with a bun and a frank. But before you know it, you're staring down a culinary monstrosity, piled high with expectations and dripping with complexity. Savor the flavor of well-defined projects. Sometimes less is more delicious. #ScopeCreep #Marketing 🍦

"Social Media" has 2️⃣ components: Social Media Don't "post and ghost." 🚫 Be sure to reply to comments on your page's posts. ✔️ Engage your community if you want more engagement. 💡 Maybe even go to their page and like a post or two! #marketing #socialmedia #cats

Don't Start at the End 🤷‍♂️ ✨️ Diagnose & Strategize. #Marketing #MarketingStrategy

Friendly reminder to be nice to your local SMMs, the holiday season can be hard!

Want people glued to your ad? Try this: Tear a piece of paper into parts, then arrange them back together, revealing your hook word by word. The data shows that people stop scrolling and wait to see the message come together! 👀

9 Quick Tips to Improve Your Ecommerce Email Copy: (bookmark this to refer back to)

Social media is a long game. Invest in relationships over transactions.

You wouldn't expect an accountant to do social media alongside their role. You wouldn't expect a lawyer to do social media alongside their role. You wouldn't expect a web developer to do social media alongside their role. So WHY do we expect social media managers to deal with all socials, content creation, strategy, managing influencers and customer support… oh and to be a copywriter, web developer, graphic designer, videographer and community manager?

Today, I realized I'm the problem. I'm the one that's stopping new ideas from flourishing inside my company. Here's how my repeating groundhog story goes… #1: I listen to a podcast while walking or driving. #2: I discover a new idea that I believe is either an opportunity or could solve a problem we face. #3: I share the podcast with a team member. #4: I ask them to review it and let me know what they think. Almost everyone quickly responds and says they're excited to listen to the podcast. I smile and release the idea into the depths of my brain. But more often than not, days turn into weeks. The idea fades out. Then, at some unknown time, way down the road, something triggers that memory. And I say, "Whatever happened with idea X?" When I realize my idea never went anywhere, I immediately get triggered. And this part I don't like admitting, but I instantly start wondering if the person I sent the idea to is the problem. That's just not good. Today, perhaps for the first time ever, I realized it was never about them, it was always about me… You see, I simply throw idea bombs into people's offices and walk away. It's like asking ChatGPT to solve a problem for you without providing any context, simply assuming it can read your brain. And here's the crazy part, we have a guiding principle in our company called "people over ideas." It states that ideas should be considered and thought out before being introduced to people. Instead, I flush the idea out of my brain and onto other people's desks. I'm not following the very principles we teach in my company. Yikes!! So today, I'm beginning to work on a formal process to get my ideas documented and transferred in a trackable way. That means I need to ensure that the (1) reason behind the idea is clear and (2) what specifically the other person should focus on is very clear BEFORE I ask someone to review an idea. It's gonna require some more work. However, I'm excited to see the true transfer of ideas happen inside my company as a result of this coming shift in my ways. Do you struggle with similar challenges? How do you convey new discoveries to other people in a way that they can latch onto it? I'd love to hear from you.

first cut when budgets are tight 🤷‍♂️ despite carrying the company