Most marketers understand the importance of personas and negative personas, but many don’t update them as often as they should. Here’s how to get started doing so. bit.ly/3AUmTvq
Over the years, my team and I have refined an awesome method for business planning that works every year, come what may. Interested in trying it for yourself? Read more here. bit.ly/3zX9pi1
A/B testing is an important part of optimizing your website performance, but many still don’t know how to get started. Here are some tips. bit.ly/3qFYogJ
Do you have negative buyer personas in place? If not, you should - and should update them regularly. Here’s more about the why and the how. bit.ly/3AUmTvq
If your company consistently sells more in certain months than others, you need to engage in seasonal marketing. Don’t know where to start? Read this. bit.ly/2TezyYD
Do your team members use your health and wellness products and services? If not, you’re missing one of the most critical aspects of building trust with consumers. bit.ly/33U1G5s
As much as we love the hilarious “how it started, how it’s going” memes… you don’t want your business to be one. Here’s how to handle annual planning for success. bit.ly/3zX9pi1
Sitting down with COO Alliance's Cameron Herold for a conversation, SstringCan's COO Sarah Shepard talks about some of the obstacles in the digital landscape, keeping employee engagement, finding the right subcontractors and tips in selecting a marketing agency
Google ad not showing? If you’re wondering, “where is my ad?” We can help you solve the mystery. Here are 10 common reasons your ad might not show. bit.ly/3aFOhlB
OKR and KPI aren't Cardi B. slang phrases, they're valuable metrics that help a business create and maintain traction. Listen to our COO Sarah Shepard on the Process Breakdown Podcast share how we develop company metrics that matter. bit.ly/3gzIgsA
Have you kept up with the latest iOS release; specifically the App Tracking Transparency feature? Here’s what you should know about how it’s been received - and its impact on ads. bit.ly/3vCcz83
Many consumers view health and wellness brands with automatic skepticism, but there’s a great way to overcome this: practice what you preach. Here’s how. bit.ly/33U1G5s
We need 5 mins from you, and you may get $50 from us! Are you a Team Leader or HR Executive & want to win $50 for Starbucks? Take 5 minutes to answer 10 questions to help validate some of our business & marketing recommendation for a premier business coaching company
Are you a Team Leader or HR Executive & want to win $50 for Starbucks? Take 5 minutes to answer 10 questions to help validate some of our business & marketing recommendation for a premier business coaching company bit.ly/3izJ1Ex