International collective challenging advertising's effects on society and imagining futures beyond consumerism. Organisers of the ZAP Games against Black Friday

Joined March 2017
249 Photos and videos
Subvertisers Intl retweeted
Amazon Teamsters across the country are taking action this #BlackFriday with Amazon workers around the world to #MakeAmazonPay! Workers are fed up and we are organizing to win the fair pay, safe jobs, and respect that we deserve. Join us!
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Subvertisers Intl retweeted
In London 🇬🇧 activists have hacked 100 advertising sites across the city in a coordinated protest against Amazon and big tech’s tax avoidance. This Black Friday, we #MakeAmazonPay.
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Subvertisers Intl retweeted
On Black Friday, Amazon workers worldwide are on strike. They want to know why Jeff Bezos, the 5th wealthiest person on earth at $251 billion, can’t provide them with decent wages or working conditions. It’s time for international solidarity. Let’s stand with striking workers.
HAPPENING NOW 🌎 Amazon workers and their allies in 38 countries around the world are striking and protesting to #MakeAmazonPay.
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Subvertisers Intl retweeted
"Amazon is deepening inequality and undermining the fundamental rights of workers to organise, bargain collectively, and demand safe, fair workplaces.” @CHoffmanUNI, General Secretary of @uniglobalunion, in @turkiyetodaycom. buff.ly/v80oCSb

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Subvertisers Intl retweeted
Black Friday is a hyper-capitalist death trap. While Amazon is due to make billions this weekend, its workers are going on strike in dozens of countries. It's one of many reasons why the "worrying trend" is actually a big old scam.
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"Soon there will be a tree here...." Anti-advertising activists edit their local billboards in Mulhouse, France as part of the #ZAPGames2025 - 2 weeks of affinity group actions against Black Friday #consumerism. subvertisers-international.n

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As part of the #ZAPGames2025, local group RAP Antibes took action against outdoor advertising in their coastal town in France. subvertisers-international.n

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Subvertisers Intl retweeted
âœˆïžđŸ“‰ In Barcelona, planes are in free fall! Last weekend, more than 50 bus shelters were transformed in an artistic action denouncing the expansion of El Prat greenwashing.art The article at eldiario.es - eldiario.es/catalunya/decena
 @SubvertisersInt @RAP_Asso
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Amazon and other big tech firms use sophisticated psychological techniques in their adverts to keep us spending. Consumer demand isn't just met, it's fabricated. Join the resistance this Black Friday 2025. #ZAPGames2025 subvertisers-international.n

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The idea behind this action from RAP Paris was to use a book of stickers to pollute the message of the ads as much as possible, leaving only a strange collage of bugs, animals and other illustrations. Can an ad become artistic without any products and message? #ZAPGames2024
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After years of fast fashion advertising, the truth has come out: fast fashion is evil! On Friday night, RAP Paris removed a dozen ads, replacing some of them with subvertised artwork and leaving some panels blank. #ZAPGames2024
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MUPIs are architectural devices designed to make advertising campaigns visible in public spaces. This one became makeshift shelter, a “home-made house,” which includes basic comfort, a window to the world, and a 4K TV on sale until the end of the month. #ZAPGames2024
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Last one before the grand finale: Black Friday tomorrow. 'Black Friday is Bad For You' is an anonymous series of posters applied around South London, UK, on advertising spots, sites of consumtion and evidence of the damage. Not sure of the category- maybe Surprise? #ZAPGames2024
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In a 2nd round of actions by Ad Break in Bristol they have added 'Skip Ad' buttons to nearly 50 adverts, and a splatter of paint to a giant digital screen. "We never invited these messages that are damaging to us & the planet into our city, and we want them gone." #ZAPGames2024
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C.R.A.P (Creative Responses to Apocalyptic Programming) have taken out some of the Black Friday messaging polluting the streets of Bristol, UK. Specifically the ads for boohooMan, and it's promotion of damaging fast fashion. #ZAPGames2024
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In Woking, UK, Martians added their posters to bus stop screens. Their entry to the Digital Screens category of the games comes with a clear anti Black Friday message: 'Don't Buy It' #ZAPGames2024
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Subvertisers Intl retweeted
ACTION ZAP GAMES 1: Villeneuve Loubet, les 20 et 23/11. Un groupe a fait une action avec pochoir avec le message stop pub, un panneau style land art Green Friday en cette période d'automne avec des feuilles aux couleurs de saison,... #BlackFriday #ZAPGAMES @SubvertisersInt
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RAP Alpes Maritimes Ouest, based in Villeneuve Loubet, near Nice, wanted to be creative and test several styles and ideas using natural materials, stencils, artwork and playful interventions across the screens in their town. #ZAPGames2024
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PARAR ENQUANTO PODEMOS: WHILE WE HAVE TIME. Climaximo traded advertising for images of our current reality to spur citizens into action. Both digital and printed ad spaces were hacked, with print ads repurposed for an interactive Radical Reimagination workshop. #ZAPGames2024
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