Built & bought 18 companies across marketing, events, entertainment & more. Failed half. Still survived. Sharing hard-won lessons of business from the trenches.

Joined May 2012
1,391 Photos and videos
Pinned Tweet
Acquired a furniture company today! I love including my family in these wins. So excited for the next chapter đŸ’Ș
89
16
537
119,392
Describe your job or business but make it sound illegal!
6
3,014
How long before people think they can become an entrepreneur by simply having Claude “run my TikTok shop” ??
5
9
846
$12.99 for a little tiny toy dumbbell. We are definitely not in a recession.
3
8
2,632
I have so much more respect for a simple ‘not a fit right now’ than someone who ignores every follow up and wastes your time. The no takes five seconds.
3
10
3,539
“You don’t have to be smart to succeed in business.” I call BS. Hiring. Pricing. Cash flow. Knowing when to walk away. Every one of those requires brainpower. You don’t need to be the smartest person in the room. But you better be paying attention.
6
1,101
“It only takes a few minutes.” “It’s easy, I’ll just do it myself.” I told myself this for years. Those few minutes add up. Each one breaks your focus and interrupts your flow. Guard your attention like it’s your most valuable asset. Because it is.
14
2,017
Jacob Becker retweeted
I told the story recently of the dinner where I was sitting next to a woman who had made partner at a prominent biglaw firm *that very day.* We were chatting lightly about life, work and family and I said “You can have it all.” She laughed and said “I know! You can’t have it all.” I snapped back
 “CAN have it all.” In hindsight, I regret saying that because it probably made her feel bad. And the truth is she’s right. By its strict definition, it’s impossible to “have it all.” In fact, I was talking to a good friend Friday and we were going through life category by category. “Work, family
” “What else is there?” I asked him? “What would be on my list if I was a normal person.” He laughed. He was puzzled too. 80 hours per week... at least. That’s how much I’d guess I work inclusive of marketing and general thinking about business. The rest of the time, I’m at school dropoffs, school events, fun activities for the kids, date nights, church, etc. I go burn out level hard in both categories. There’s very little left for me on the margins. Someone I know from work and socials came and visited me recently on the weekend. He admitted he “wanted to see if the lifestyle I portray is truly the lifestyle I actually live.” I thought that was funny. My mom overheard him and chimed in with back-handed motherly comment. “The one thing I’ll say about Eric is he uses every minute he has with his kids.” Thanks Mom but what did you mean by “the one thing”? Ha Anyways, I’m getting to my point. I’m reminded of the old college joke: “Good grades, a social life and/or sleep, you can only pick two.” In the adult world, it’s 15 categories: good income, good family, good health, finances, sleep, social life, fun, etc. And you can really only pick two or three and do them well. Maybe you can do more but if so I haven’t figured it out yet? But here’s the thing: You gotta remember what you’re trying to accomplish with all this. For me, and I think most of us, the answer is obvious. Cue the cliche “what you’ll think about on your death bed” or “live to work, don’t work to live” quotes. And I think it’s so much more than that. You can absolutely have a kickass career. Crush it for your clients and people. Care deeply about your work. Make a good income. Build something cool. Leave a professional legacy. And you can still make it to school dropoffs. Make it to the field trips and school events. Take the awesome family vacations. Have good relationships with your kids. But you’re not going to sleep great. And your office is probably going to be messy. And you’re not going to have a ton of friends or fun. When (if, I should say) I get to the gates of heaven, I’m guessing I’ll probably leave behind three cups on my desk, be a little soft in the midsection, bald from stress, and have deep bags under my eyes. But, you know what guys, that’s cool. I spent the weekend camping with the family at Disney and got a visit from my good friend, @SuccessWithJake, and his family. Watching this ultra successful serial entrepreneur chase his kids around and do waterslides was a great reminder that us fellas are not alone. If you’re not feeling the pinch or the push and pull from life, frankly, you’re not doing enough. In the end, you can have “it all.” You just need to be careful how you define the word “all.” We live in a time of a never ending push for more. With social media fueling relative comparisons. You need to get comfortable doing your best and being kind to yourself. For me, great family and great work is enough. I’ll work on the six pack in the next lifetime.
One thing I’m really struggling with as a dad in my 40s. The next 15 years are my prime earning years as a professional. The work I did the first 15 years (25-40) are set to pay off the next 15 years. But those are also my kid’s prime childhood years. When I’m 50 my oldest will be out of the house. When I’m 55 only my baby girl will be left. It’s a “yes, and” type of answer that requires a lot of attention and intention. But this is something I think about all the time. If you’re a dad over 60—how did you experience this?
14
2
79
66,599
*Important Reminder* You’re allowed to change your mind. About what you want in life. About who you want to be. About what makes you happy. Growth isn’t a straight line. This is what I’m changing for.
4
37
3,562
Knowing what you don’t know is literally half the battle. The other half is doing something about it. Figure it out. Or find someone who can. Simple as that.
1
9
1,701
What are we building? Wrong answers only.
8
11
3,821
Wait until you hear what this guy thinks a family of 6 can live on in California 😂
11
9
5,896
My daughter’s favorite thing about first grade was When the teacher was recognized and appreciated!.. 👏 That’s my girl. đŸ„°
1
12
501
My staff found a creative way to tell me I’m not in the office enough. We have 3 warehouses. Apparently that’s not enough. Noted.
8
25
6,601
So when is universal WiFi coming to this world because I think it’s time
2
6
1,175
Maybe this is short-sighted thinking. But I don’t think I’d get into the dessert business or the alcohol business. This “health wave” isn’t slowing down.
2
8
936
Facebook is hilarious — everyone thinks we can’t tell they’re using AI.
1
5
575
Not all Jacobs.
Fixer upper gets listed for $250k. I offer $180k with 3% commission — I’m a licensed agent and my company is the buyer. Plan is to wholesale it for $190k. Needs $75k in work and will be worth $320k after repairs. Listing agent says too low. 4 weeks later our CRM notifies me the list price dropped to $225k. I follow up. Agent still says $180k is too low. Another month goes by. CRM notifies me again — price drops to $210k. I follow up. Agent says they think it’ll work. I draft the offer, send it over, and it gets accepted. We price the deal at $190k and sell it — signed contract and EMD in hand. While we’re still in DD, I tell the agent my buyer needs a $20k price reduction to move forward, but they’re ready to wire EM and waive the rest of DD. Seller meets us halfway. Price drops to $170k. We make $25k. That’s the exact play we run wholesaling MLS properties.
8
1,552
How long until humans can live this long?
2
6
512
The salesman who listens and lets me breathe always gets further with me than the one pushing hard. Aggressive selling feels like pressure. Conversational selling feels like trust. The hard sell has never once made me want to buy.
2
16
4,516
It's true! The reseller community is powerful. Makes me want to join haha
My good friend @SuccessWithJake made this comment in our chat a while back. It got me thinking. We need a full list of Resellers on 𝕏. I rounded up the first batch and created this list for you to bookmark. x.com/i/lists/20575723721491
 If you want to be added to the list, or know someone who should be, DM me and I will make it so.
2
2
672