Julio, our Lead Programmer and one of the founders of our team, served in the Spanish military during these times in Bosnia, helping the local people in those trying times.
Spain left something in Bosnia that does not appear in GDP charts.
In the 1990s, Spanish troops served in Bosnia during one of Europe’s darkest wars since 1945.
For many people there, Spain was not just another distant country.
It was soldiers on the ground, humanitarian convoys, protection, bridges, medical help and a European flag that actually meant something.
That kind of memory survives.
Sometimes soft power is not built with marketing campaigns.
Sometimes it is built when your country shows up when others are bleeding.