What does it mean to “work in sustainability?” We spoke with
@prAna Sustainability and Innovation Manager, Ellen Johnson, to find out. 🌊✨
For a second year in a row, the Surfrider Foundation and prAna are partnering around our shared commitment to protecting the natural environments that inspire us to get outside – whether through surfing, hiking, climbing, or simply connecting with nature.
As Ellen shared with us, “prAna was founded on an ethos rooted in sustainability… the founders decided they wanted to use their business as a platform for positive change.” That ethos continues to guide prAna today, helping set the standard for what it means to lead with purpose and environmental responsibility. 🌎
Our conversation with Ellen offers a behind-the-scenes look at prAna’s stewardship and thoughtful decision-making, exploring how conscious collaboration can drive even greater impact in protecting our ocean, waves, and beaches.
Check out the exclusive interview:
hubs.la/Q04jhlcY0