20 yrs of marketing 🤓, 40 yrs of sass 💁🏼♀️ . Paid media fossil and crusader, with a side hustle of handmade candles and bath/body products.
Joined December 2008
- Tweets 29,955
- Following 1,431
- Followers 9,728
- Likes 26,382
3,338 Photos and videos
Apr 13
Currently stuck in a password loop and am locked out of my Meta account.
This is fun.
If anyone has advice or a contact, I’d be super grateful.
2
2
456
Jan 26
I’ve always been an independent, so I have no dog in political party infighting.
But it’s truly mind-blowing to me the side who vehemently preaches 2A rights is now “well, but…” over Alex Pretti.
He followed every rule 2A folks claim responsible gun owners do.
4
367
Jan 19
The news cycle is exhausting, but I got to be on it for 5 mins today about something happy.
1
3
227
Jan 4
I finally started launching a line I’ve worked on for months and months and months.
It has so may scents, it’ll take a full year to drop them out every month.
Surreal to see it exist, finally.
3
164
Jan 3
Twice in the last month, 2 people eached out LinkedIn with the ol’ “hey! I see we are both connected to such and such,!”
They each referred to a different person, neither of whom I had a good experience with.
I simply didn’t reply, but whew, landmine outreach tactic, folks.
138
22 Dec 2025
I made my plans and forecasting for 2026 on the candle biz.
Purely driven by what the data is telling me.
Still scary as hell.
And I can’t wait to see what it does.
3
173
21 Dec 2025
Maybe I should ditch candles and go all-in on making challah. I think I perfected it this year.
1
170
19 Dec 2025
Oh you know, just wrapping up the holiday season, minding your business when you get a DM from a reporter who was gifted one of your candles and wants to interview you live.
Totally normal day.
6
165
9 Dec 2025
Year over year sales at in-person shows are crazy. It’s tough out there, y’all.
3
4
355
24 Nov 2025
Me: I will not buy anymore shirts at horror cons.
Also me, not even 24 hours ago:
Yep, you’re coming home with me.
2
192
16 Nov 2025
I made some gothic-leaning foaming sugar scrubs to test them out at a HorrorCon next weekend.
Already sold my first one to a customer who saw them in an IG Story, Good sign!
6
381
14 Nov 2025
I might start dabbling in ads for the candle business next year.
My 2 most distinct niches are bookish and horror/gothic.
I know better than to blindly try and market something I’m too personally invested in.
Open to suggestions on creative, because I trust most of you 😏
204
10 Nov 2025
Just did a Christmas show, and sold 53% more than last year.
Shows are compounding interest if you keep showing up to loyal crowds. I get hugs from my regulars and a new batch of people always find me.
It’s the slower way to grow, but it’s priceless.
1
10
492
5 Nov 2025
Oh, yay. My health insurance premiums are going up 18.8%.
2
1
168
1 Nov 2025
First round of jars came to join the wax brethren.
Another round will join in about 2 weeks, I estimate.
4
208
30 Oct 2025
Ok, Q4. Let’s do this.
(Not pictured: 2 cases already poured and one in the back ready to melt down.)
Anyone wanna learn how to label things? 😬
1
6
247
29 Oct 2025
2 meetings, 6 accounts optimized, 1 DSP media plan made, 1 hr outside work appointment, 86 candles poured…
It.
Was.
A.
Day.
5
393
27 Oct 2025
I have over 1,000lbs of wax sitting in the van….
And my 500 candle custom order paid a few days early.
Good sign? Maybe!
1
6
335