I'm so excited for the future Working in a team Scaling to the fuckin skies Locking in on content creation Excited to embrace all the problems that come along the way

Good cold email

working on a laptop is a psyop give me my whole desktop

A killer offer with a bad funnel will always perform better than a bad offer with a killer funnel All road always lead back to the offer Better offer = More money

Having a solid setter that actually dials leads within 5 minutes of filling out a form or booking a call will do wonders for your business Insane roi investment

"Don't smoke cigarettes they're bad for you" grow up I'm not chiefing a pack sucking them down every day It's all about The Cigarette Moment. If I'm standing outside a bar in New York at night, and one of my buddies asks me if I want a cig I'm taking it every. single. time. You stand there with your buddies, having a conversation while you're smoking. It's a magical moment. That moment is not half as magical without the cigarette

If you're on the fence about running Meta Ads because you don't know if your niche will work You're asking the wrong question. Your actual question is: Is there something about my business that would make Meta ads not work And there's 5 components that determine this NOTHING ELSE MATTERS So I put together a complete video going over these 5 components Use this and you will know EXACTLY whether you should run paid ads or not Comment "NICHE" and I'll send over the video (make sure you're following so I can DM you)

If you're a B2B founder doing between $25k -$30k a month With an Average Client LTV of at least $10k - $15k I'll install a paid ads system that gets you 5 closed clients in 60 days (∼75k in topline revenue) Or you don't pay. Not leads. Not booked calls. Closed clients. DM me "Acquisition". Let's make money.

Wearing a suit with baggy pants like this is genuinely disgusting

Trying to sound smart will be the downfall of your ads Your think what you know is common knowledge because you're in the weeds every single day But it's NOT. Your prospect has not a clue in the world what anything you're saying means or how it applies to them Talk like a complete retard if you have to. It's better than confusing your prospects

Run every hook you write through this 4 step checklist: 1) Is there a clear audience? (Either implied through context or clearly stated) 2) Is there a clear benefit if they keep watching? 3) Does it build curiosity to watch for at least the next 5-10 seconds? 4) Does it tease the offer or solution? The more you have, the better your hook will perform

Listening to classics while working has been the move lately Bee Gees Queen Boston ABBA Led Zepplin Straight gas

I've spent about 7 hours in the last 2 days simply writing hooks for a client It is single handedly the most important part of your creative production process No one watches the past 3 seconds → No one clicks → No one applies → No one books a call → You don't close deals You should spend a disgusting amount of time writing at least 50 hooks for 1 batch of 25 ads

Creative diversity has ALWAYS been a thing Meta just enforces it more strictly now with the introduction of creative similarity metrics and whatnot Advertisers that were testing diverse sets of messaging were always winning at scale It logically just makes sense to do.

run more ads and get jacked

Niching down has to be the most retarded piece of advice I've seen I've seen people get overly granular with who they'll sell to for absolutely no reason You can literally sell that same thing to more people but you're self sabotaging and reducing you TAM for no reason Yes there is caveats to this but I don't feel like mentioning them

My client had the worst application I'd ever seen 1) What's your company name? 2) What's your company website? 3) Why do you want to work with us? 4) What's your offer? 5) What's your monthly revenue? AND MORE He was about to run PAID TRAFFIC to it Would've been a disaster We revamped the entire thing and only kept a few questions There is a sweet spot with friction. Don't overdo it You need 2-4 qualification questions contact information that's it.

"In house talent is better than agencies" Say less. I'm training this cat on @TheJeremyHaynes

I'm losing hair yo. This paid ads shit stressful Not tryna be like Mr. BrezScales (respectfully)

having a high ltv is the biggest cheat code to ads you can be unprofitable in month 1, maybe even month 2 and STILL make your money back yes that does require a certain level of cashflow but it is glorious praise high ticket services

It's very rare for buyers to be FULLY solution aware and here's what that means for your Meta ads: If you sell a high ticket service there's probably tons of different things your offer solves A buyer will usually only care about one or two of those things And for each buyer, those two or three things are different This is why you must segment parts of your offer in your ads If you're an Amazon Agency and your core offer includes → Organic Ranking Optimization → Pay Per Click Systems → Help with expanding to international markets → Help with expanding to TikTok shop You must have specific ads for each → One ad for someone who's tired of rising CPC costs → One ad for someone that's been trying to go international but can't figure out logistics → One ad for someone who tried TikTok but failed → So on and so forth But remember, you need to make sure your one funnel is congruent to all 15-20 ads. It must be broad enough to encompass all of the ad messaging, but also specific enough so it isn't slop