I never thought I'd be building a web app. Ever.
I studied biochemistry. I started running Facebook ads in 2019. I'm a marketer, a media buyer. Software was never the plan.
But some problems don't ask for your permission. They just make it impossible to look away.
There was a month where our revenue was the best it had ever been in our partner businesses and our sub brands. The account was ringing. Notifications everywhere. The whole team felt like we had finally arrived.
Then I sat down to actually look.
A month that good should have left serious profit behind. It didn't. Every bit of it had gone somewhere. Into ads that looked fine but weren't profitable. Into failed deliveries. Into costs nobody was tracking, because nobody had the full picture in one place.
We weren't careless. We were blind. And being blind while you're moving fast is exactly how you bleed money you'll never see leave.
That month broke something open in me. I realised the tools we were leaning on were never built for how we actually run business here. QuickBooks doesn't understand cash-on-delivery, where orders come back before you collect a single kobo. Shopify doesn't know a failed delivery already cost you real money before any revenue exists. Meta shows you ROAS but has no idea what your inventory, your logistics or your customer service team actually cost you. Nothing talks to anything else.
So at TeeybAds, the parent company behind all our brands, we decided we couldn't keep operating like this. We had to do something about it. And we started building Numbatrak.
@numbatrak
One place where revenue, ad spend, inventory, delivery, CRM, expenses and team performance finally sit together and tell you the truth. Not the number that's ringing. The number that's actually left.
I never planned to be the person behind something like this. But you don't get to choose the problem that decides your next chapter.
We're testing it inside our own company first. More on that soon.