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Taylor Houghton @TH4KAM

Taylor Houghton help improve customer strategies, value propositions & the capabilities of account managers, leaders & customer-focused teams.

Joined July 2011
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Challenging economic times again...and budgets now being set by your customers /clients for 2016 spend. Are U reminding them of your value?
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A dilemma? -Sales managers significantly impact performance? SM need development? SM receive less training than colleagues? Is there a gap?
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Enjoyable 'Sales Performance Association' meeting. Powerful insights about expected growth of Key Account Management and Inside Sales.
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Working with a food group discovering key insights to capture attention of target accounts and turning these into sales opportunities.
People have busy lives. Making it easier for customers to navigate their internal sign off procedures should be part of your solution.
With a leading group. Focusing on what to stop/reduce'doing' - to focus quality attention on understanding customers and raising value.
Back from the US having run a session at national conference of an excellent engineering group. Enjoyed meeting everyone.and learnt a lot.
Working on a sales leadership programme for DORMA in Paris. Linking customer challenges with sales & leadership ideas to improve actions.
With a leading international services group. Investigating why customers say no and peeling back the layers to discover new opportunities.
Happy New Year! Try scanning 'Blink' by Malcolm Gladwell - its about trusting your instincts - a vital behaviour for all account managers.
Key Account Workshop for the 26 senior leaders in Spirax Sarco, the leading engineering firm, in South Carolina US.
Running account planning workshops covering food, beverage, oil / gas petrochem in the US. Immediate and mid term opportunities revealed.
Building a strong proposition is one thing exciting customers yet another. Applying Caldini's rules of persuasion storytelling at WBS.
Does your team understand its purpose protocols and products. Interesting debate at Warwick Business School. Look before leaping!
‘Starbucks represents something beyond a cup of coffee’.Howard Schultz CEO Starbucks. Make sure relationships with customers do too!
Are you good at measuring and reporting back on value delivered? Are value promises delivered? Busy week with Warwick Business School.
"Seeking to create value for customers rather than to simply sell more = a shift in mind-set and a step-up in results". Satisfied MD.
Thanks to all Spirax Sarco, S.Carolina. Good start on the key account journey. Developing strong plans for robust targets will reap rewards
Are you initiating too many connections with busy customers? Less but more effective comms can benefit all parties. In Gothenburg this week.
Designing a suite of sales managers development activities. From critical core skills through to sales leadership.
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