Joined March 2022
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From wasting money, starting over, and learning the hard way to building one of the most recognizable vitamin brands out there. In this episode of Obsessions With…, Kat Schneider, founder of @ritual, gets real about what it actually took to bring Ritual to life, and why traceability, clinical studies, and fact checking became the foundation of the brand. Watch now 💛 tyhaney.substack.com/p/kater…
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something chill, just a bouncy egg
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bigggg year for money
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girl gripping my obsessions.
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TYB — Try Your Best retweeted
Super easy and repeatable on @TYBXYZ
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Your best marketers are already your fans. They’re posting, buying, sharing, showing up, and telling their friends. TYB helps brands turn that energy into a repeatable growth engine 📈 Identify your superfans, activate them with challenges, reward every action, and amplify the content coming from the people who love you most 🫶 Community that converts. Automatically 💸
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what’s in your bag
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Our founder CEO @ty_haney was named one of @createcultivate's 100 2026 All Stars. From OV to Joggy to TYB, Ty has always known the strongest brands are built through community, obsession, and the people who care the most. So proud!!! Read the article: createcultivate.com/cc100-20…
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here’s what’s happening on tyb this week !!!
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This is the aesthetic we’re going for this summer
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TYB coded
🪄 TADA. The Cash App Wand is here. Tap it. Lock it. Style it. Everything you love about your Cash App Card. Just a little more magical. Order now. Link in bio.
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tech week, more like “tell me about your agent” week
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what’s missing in this bag
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Meanwhile at TYB…. thx @KimKardashian
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Creator Roll Call happening on TYB for @drink818 🍹🍷🍸 get involved!!! invite.tyb.xyz/H5D0TAMAE3b
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Obsessions With... @nicolasjammet, co-founder of @sweetgreen Watch the full EP ⬇
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distribution is everything, but the strongest distribution channel is a community that actually wants to participate. creators, affiliates, referrals & owned channels all work better when your most obsessed customers become part of the growth layer.
“Distribution is everything” comes down to: - onboarding the right influencers/creators - nailing affiliate marketing - effective media buying - building owned media channels - having referral growth loops …and doing this all with strong and sustainable unit of economics Consumer crypto marketing is just consumer marketing now.
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