Iām building what I believe will become the worldās first Seed Oil Free fast food giant.
One of the biggest challenges in food isnāt making great food. Itās making great food fast at scale without sacrificing quality.
At TALLOW, weāre currently working on reducing customer wait times by 35-40%, with rollout expected within the next six weeks.
Why this matters goes beyond convenience.
Speed determines who you can serve and how often you can serve them. It shapes whether youāre relevant to the office worker on a tight lunch break, the parent managing a schedule, the commuter, and the delivery customer who expects consistency and immediacy.
When you reduce ticket times, you increase throughput. That means the same kitchen, same footprint, same labor base can serve significantly more customers without scaling costs at the same rate.
That is where the real leverage in fast food exists.
It also unlocks expansion into new dayparts, including breakfast, without compromising quality or slowing down service.
Most large fast food chains built their dominance on speed, consistency, and unit economics. We intend to do the same while refusing to compromise on ingredient quality.
The average operating margin of major quick service restaurant companies sits in the mid-to-high teens, with top operators exceeding 20%.
My goal is simple.
Build a company that competes with the largest fast food chains not just on ingredient quality, transparency, and customer trust, but eventually on operating margins as well.
Most people assume better ingredients lead to worse economics.
I will be proving the opposite.