Jensen Huang and Chaebol Heirs' 'Hongdae Samgyeopsal Gathering' Quick View
1st Round Samso (Pork Belly & Soju) Meetup
NVIDIA CEO Jensen Huang met with Choi Tae-won (SK), Koo Kwang-mo (LG), and Lee Hae-jin (Naver) at the Hongdae restaurant 'Hyungnim, Me?'. LG Chairman Koo Kwang-mo personally grilled the meat, leading a warm and lively atmosphere.
Fierce Marketing Battle
The liquor industry moved swiftly. HiteJinro preemptively supplied Chamisul and Terra to the tables, while Lotte Chilsung distributed 1,000 custom labels saying 'Like Jensen Huang' and 'Like NVIDIA' on the streets of Hongdae.
All-Time Street Fan Service
They approached citizens outside the restaurant and handed out gift packages. The contents cleverly expressed the SK Hynix alliance with 'Honey Banana Flavor HBM Chips' snacks, banana-flavored milk, and Bireak Sikye, all K-food items.
2nd Round is K-Chicken (BBQ)
At Jensen Huang's request—he'd been saying "I've missed K-chicken" since arriving—they headed straight to a nearby BBQ outlet for the second round and enjoyed Golden Olive Chicken.
The bill was settled by Naver Pay as Chairman Lee Hae-jin rang the 'Golden Bell' ㄷㄷ
Instead of a stiff business meeting, their outing in the heart of Hongdae enjoying pork belly, somaek, and K-chicken drew global attention from the tech world, leaving behind an all-time branding impact 🤔