AI lowers the cost of imitation on the surface but raises the bar on execution underneath. Copying a demo is easy. Copying distribution, trust, compliance, domain nuance, and embedded operational data is hard.
Therefore, broad horizontal products will face brutal substitution pressure, while narrow, high-value workflows can still produce concentrated defensibility.
The right move is not to chase every use case. It is to own one workflow end to end, then expand laterally through adjacent tasks that share data, context, and decision rights.
Legacy scale still matters, but scale without adaptation becomes inertia when customers can switch faster and cheaper than ever. The next battlefield is not feature parity. It is operational inevitability.
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