77% of brands are increasing their TV budgets in 2026. What are you planning to do? - Streaming is exploding, opening more ad-supported inventory than ever… - AI is maturing, helping with efficiency, planning, and insights… - And measurement is now making it possible to see what’s actually working across both linear and streaming. With 2026 shaping up to be one of the biggest years for TV in recent memory, how will you make it all work without overspending or missing the moments that matter? We pulled together a quick (well, relatively quick) 15-minute guide with everything you need to navigate 2026 — from budgeting and buying strategies to a quarter-by-quarter look at the year’s key moments. If TV is part of your plan next year, this is a must-read! tatari.tv/insights/how-to-bu… #TVAdvertising #MediaPlanning #CTV #Streaming #MarketingStrategy #2026Planning

Giving back is part of what brings our teams together ❤️ This week, Tatarians across our New York, Los Angeles, and San Francisco offices partnered with Project Sunshine to assemble activity kits for children with medical needs. A big thank you to everyone who volunteered their time to support this effort. It was great to see teams across offices come together around a shared goal and make a tangible impact for children who need it most. Interested in joining a team that values community, collaboration, and giving back? Explore our open roles 👇 tatari.tv/careers

For a channel that’s supposedly "dying," TV keeps finding ways to drive results. In the latest episode of Shift Happens, Tatari’s Mike Fogarty joins DAC’s Nasser Sahlool to talk about why TV is alive, thriving, and more measurable than ever. Read the full recap and watch the full episode ⬇️ tatari.tv/insights/watch-tv-…

What happens when you give TV the green light? 🚦 New audiences, stronger performance across channels, and proof that TV can make every part of the media mix work harder. See how @GreenlightCard built a measurable, data-driven TV strategy. Read the full case study 👇 tatari.tv/case-studies/green…

Publishers sell only 35% of live event CTV inventory programmatically. The rest — the Super Bowl, the Oscars, Stranger Things — is sold direct. If your TV strategy lives entirely in a DSP, you're competing for a fraction of what TV actually offers. Tatari's Vicky Chang breaks down what a complete TV strategy actually looks like with @Adweek 👇 adweek.com/sponsored/how-to-…

At some point, performance marketers hit a ceiling. CPCs go up. Competition floods in. And suddenly "just spend more on search" isn't a strategy anymore. @Saatva hit that wall. So they made a bet on TV, built a measurement model to track it, and came out the other side with a business that could predict revenue from impressions. Saatva CMO Joe McCambley and Tatari's Mauricio Lizarazu broke down exactly how they did it at ANA Brand Masters. Read the recap and watch the full session 👇 tatari.tv/insights/watch-how…

Turns out the secret to growing a speaker brand isn't staying quiet. 🔊 By combining authentic outdoor storytelling with TV, @TurtleboxAudio expanded its reach, strengthened its identity, and saw average weekly sales grow 3x. See how the team approached TV with the same test-and-learn mindset that fueled its success in performance marketing. Read the full case study: tatari.tv/case-studies/turtl…

TV advertising has never offered more opportunities for agencies and their clients. It's also never been more confusing to execute. Linear or CTV? Direct or programmatic? Measurement feels like a black hole. Creative trafficking is a headache. And every vendor promises they've solved it. We've helped 80 agencies make TV a measurable and scalable channel for their clients.  So we wrote down the process that actually works. From assessing where you start, to building the plan, running a pilot, measuring real outcomes, and making TV a repeatable part of your offering. Swipe through for the 7-step framework and download the full guide here 👇 tatari.tv/guides/the-step-by…

What does a world-class marketing team actually look like in 2026? We asked someone building one. Victoria Vaynberg, Chief Marketing and Customer Officer at Nanit, chatted with us about hiring, AI, and why separating brand and performance teams too much can create problems. Three questions. No script. No spin. Read the latest installment in our CMO Q&A series 👇 tatari.tv/insights/exclusive…

Digital growth looking a little... unruly? 🪒 @manscaped built early momentum through performance marketing, but scaling the brand required something bigger. So they turned to TV. With Tatari, MANSCAPED transformed TV into a measurable growth channel across linear streaming, culminating in a 52X spike in website traffic following their Super Bowl ad. Read the full case study 👇 tatari.tv/case-studies/mansc…

The NFL gets the headlines, but TV advertisers should be taking note of college football. 🏈 Record audiences. Expanded playoffs. More flexibility to buy smart and scale efficiently. We're breaking down the reasons why the 2026 college football season could be one of the best value plays in TV advertising. Read the full playbook: tatari.tv/insights/the-2026-… #TVAdvertising #CollegeFootball #SportsMarketing #CTV #MediaBuying #LiveSports

Happy National Streaming Day! A good reminder that how you buy streaming looks nothing like it did two years ago. And it may look even more different by this time next year. We wrote about where the industry is headed as streaming continues to rise. tatari.tv/insights/why-strea…

Most brands keep pouring more money into the same channels and hope for different results. @GreenlightCard took a different route. Join Lauren Frame, Director of Offline Growth Media at Greenlight, and Tatari’s Mike Fogarty for a conversation on how Greenlight built real category separation by combining brand-building with measurable performance. 📍 MAU Vegas 🗓️ May 20 ⏰ 11:35–11:55 AM #MAUVegas #GrowthMarketing #TVAdvertising #PerformanceMarketing

Performance marketers want results. Brand marketers want staying power. @Saatva wanted both. Join Saatva CMO @jmccambley1 and our very own Mauricio Lizarazu to hear how Saatva used TV to drive measurable growth while building long-term brand equity. 📍 ANA Brand Masters Icons Conference 📅 May 18 ⏰ 2:15–2:45 PM #ANABrandMasters #TVAdvertising #PerformanceMarketing #BrandMarketing #CTV

50 ideas. 16 teams. 16 projects on the roadmap. 3 features already live. That's what happens when you structure a hackathon like a product sprint, not a demo day. At Tatari, AI isn't a buzzword we slapped onto a press release. We've been using machine learning to power TV measurement and performance for 9 years. So when we ran our first AI hackathon, the goal wasn't to experiment. It was to deliver. And that's exactly what we did. The features that emerged are already helping brands strengthen their TV campaigns. Read the full story here: tatari.tv/insights/how-an-ai… #AIHackathon #AdTech #TVAdvertising #GenerativeAI #EngineeringCulture

Remember when TV campaigns took forever to launch? Yeah, us too. But the days of manual workflows, drawn-out timelines, and limited visibility are in the past. Now marketers can build media plans with AI in minutes and optimize around CPA targets in near real time. See how Tatari is helping modernize TV advertising: tatari.tv #TVAdvertising #CTV #AI #PerformanceMarketing

Prime Day is basically the Super Bowl for impulse purchases. But for advertisers, it might also be one of the most efficient times to run TV. Tatari analyzed 4 brands and found TV-attributed @amazon CPAs were up to 64% lower during Prime Day than the days immediately after. TV didn’t need to create demand from scratch. It just needed to help shoppers decide what to buy. Read the full analysis: tatari.tv/insights/why-amazo… #PrimeDay #TVAdvertising #AmazonAdvertising #PerformanceMarketing #RetailMedia

TV used to be planned by gut instinct. @DAC_group changed that. By partnering with Tatari, DAC gave their clients what they'd always had in digital: real-time measurement, unified planning across linear CTV, and performance data that connects to search and social. The result? Double-digit revenue growth📊🚀 Here's how DAC brought measurable TV to their clients: tatari.tv/case-studies/DAC #tvadvertising #casestudy #performancemarketing #marketing #StreamingTV

Most advertisers still sleep on @WWE. That's a mistake. Audiences crave it: 525 million hours of WWE content watched on @netflix in year one alone. Networks want it: @espn just paid $1.6 billion to make it the home of every major WWE event. Advertisers are pinning down real results: Just look at the impact it gave brands like @tecovas, @Fabletics, and @ridgewallet. The results are in the data. And that's the bottom line... Read the full snapshot below 👇 tatari.tv/insights/wwes-bigg…