Over One in Every Five Smartphones Shipped in India is Now Premium; Apple Records its Highest Ever Value Share
India’s smartphone market grew a modest 1% YoY in volume, and a stronger 8% YoY in value in 2025, underscoring sustained premiumization, according to Counterpoint Research’s Monthly India Smartphone Tracker.
Key Takeaways:
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@Vivo_India (excluding iQOO) led the market in 2025 in volume terms with a 20% share, driven by a strong channel strategy and camera-centric approach.
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@Apple led the market in 2025 in value terms with a 28% share, as festival-led promotions and deeper channel expansion supported revenue growth.
⦾ Apple’s iPhone 16 ranked as the top-shipped model in India in 2025.
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@motorolaindia (54% YoY) was the fastest-growing brand in 2025 by volume, while
@cmfbynothing (83% YoY) was the fastest-growing sub-brand.
More insights in a detailed post here:
counterpointresearch.com/en/…
Access our India Monthly Smartphone Model Tracker here:
counterpointresearch.com/en/…
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