Forbes-featured CRO operator. OperatorAI methodology. 28-34% conversion lifts. Glasgow.
Joined October 2015
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249 Photos and videos
Top 50 players in the Scottish Premiership since 1975 youtu.be/8w2siRXCZ3k?si=FgPl… via @PLZSoccer
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Anime edits are getting a wild volume of views on YouTube - #kn... youtube.com/shorts/0LYepc1cK…
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May 27
Hearts have to answer the clause | The Journos youtu.be/8dcqjc1_epA?si=EaRW… via #divesforcover
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May 21
I've been featured by Forbes!
Joseph Liu at Forbes published a piece yesterday on "10 Simple Gestures That Still Go A Long Way At Work."
Check out the article here: lnkd.in/etvVvGr2
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May 16
Not the Celtic fans I grew up with. No idea where this has come from. During Martin O'Neill's first stretch as manager, Celtic fans were given a special award following the UEFA Cup Final in Seville. Why? Behaviour.
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May 12
Thanks to CMO Times for featuring me at the top of their article about lead capture forms. Check it out: cmotimes.com/qa/website-lead…
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Apr 28
What clients think CRO is:
Redesign the site
Add more CTAs
Make the buttons green
Get more traffic
What CRO actually is:
Reduce friction
Find the message-market mismatch
Fix the checkout step losing 70% of sales
Same goal. Different approach.
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Apr 23
Them: "Our bounce rate is too high."
Me: "How fast does your site load on mobile?"
Them: "What does that have to do with it?"
Me: "🤣 "
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Apr 22
Them: "We need more traffic."
Me: "What's your conversion rate?"
Them: "About 1%."
Me: "You have a conversion problem, not a traffic problem."
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Apr 20
I tested 347 online stores last year.
The single biggest predictor of whether a CRO engagement worked wasn't the tools, the budget, or the industry.
It was whether the agency actually ran experiments.
See more...
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Apr 20
One question to ask any CRO agency before you sign the contract:
"How many A/B tests did you run last quarter?"
Under 10, walk away. You're paying for opinions, not optimisation.
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Apr 20
Full guide, including the 7 questions that expose a cowboy CRO agency:
gogochimp.com/blog/cro-agenc…
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Apr 17
A client sacked me after I grew their revenue from $48,000 to $1.4M.
Then they forgot to remove me from Google Analytics.
Here's what happened.
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Apr 17
he fixes are still live on that store today.
Don't run A/B tests on a slow website. Don't redesign. Don't rewrite your copy. Speed first. Data second. Optimise third.
**Has a client ever completely dismissed results like this? Or am I the only one?**
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Apr 17
PS Need to check your site speed, know how to fix it and what your slow website is costing you? Check out this free tool I built: gogochimp.com/free-page-spee…
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