"They call it innovation. We call it addiction."
That warning echoed throughout GGTC's recent
#WorldNoTobaccoDay youth dialogue, where speakers highlighted how new nicotine products are being marketed as modern, appealing, and "smoke-free" alternatives despite their addictive nature.
From nicotine pouches and vapes to sleek packaging, flavours, and lifestyle-driven branding, these products are designed to normalize nicotine use while sustaining long-term dependence.
As young advocates reminded us, the products may look different, but the objective remains the same: recruiting and retaining users.
#TobaccoExposed #UnmaskTheAppeal