We are a battle-tested, Lean Innovation and Growth Strategy Firm that enables Bigcos to apply startup-inspired approaches against their toughest challenges.
Joined October 2011
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Pinned Tweet
15 Aug 2018
So proud to say that for the second year in a row we’re one of the fastest-growing companies in the US - #945 on the #Inc500 list. inc.com/profile/the-garage-g…
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10 Feb 2021
📣 TGG has launched the Syndicated JTBD Research Reports, starting with Snacking. What should we report on next? Take our quick survey>>> tinyurl.com/dk9dcavl
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10 Feb 2021
In return for taking our topic poll we will provide you with the results of our 2021 marketing and innovation budget benchmarking to help you gauge how your budget stacks up against the competition for 2021!
The Garage Group retweeted
6 Nov 2019
Advances in behavioral science and economics show that when consumers are asked what they want and if they’ll buy something in the future, the data is rarely sound. Learn how to shift your focus to what people do instead of what they say they'll do: thegaragegroup.com/lean-rese…
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1 Jan 2020
Digital Marketing Tools to Run Smart Experiments to De-Risk Ideas thegaragegroup.com/digital-m…
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The Garage Group retweeted
7 Jun 2019
"My courage comes from leaning into risks. I hate regret more than I hate fear." - Ryan Robertson, Diageo
Learn more about #CourageousMindsOnly and the battle-tested stories and lessons shared at recent Chats: thegaragegroup.com/cmo/
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The Garage Group retweeted
6 May 2019
5 Digital Trends Rapidly Influencing Financial Services Bigcos thegaragegroup.com/5-digital…
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The Garage Group retweeted
24 Jun 2019
5 STARTUP LESSONS LEARNED FROM A FORMER P&G MARKETER thegaragegroup.com/startup-l…
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The Garage Group retweeted
15 Jan 2019
As we reviewed our trend inspiration sources from the past year, four macro trends repeatedly had applicability across industries and opportunity spaces: Health Halo, Circular Economy, Personalization, and Reshaping Business Models. thegaragegroup.com/4-macro-t…
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25 Dec 2019
New product development and innovation within BigCos are being propelled by intertwined communities who share ideas, breakthroughs, and lessons learned in their efforts to produce new solutions. Read about how this trend is having an impact on brands: thegaragegroup.com/breaking-…
24 Dec 2019
Let go of the concept of perfectionism because failure is inevitable. However, your mistakes don’t need to be considered failures if you learn from them. What can you do differently the next time around?
#CourageousMindsOnly thegaragegroup.com/11-ways-b…
The Garage Group retweeted
29 May 2019
CASE STORY: LEAN GROWTH BOOTCAMP FOR B2B FINANCIAL SERVICES COMPANY TO DRIVE SUSTAINABLE BUSINESS MODEL INNOVATION thegaragegroup.com/case-stor…
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The Garage Group retweeted
3 Jul 2019
11 Enablers for Sprint Success Against Innovation and Growth Strategy Challenges thegaragegroup.com/11-enable…
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The Garage Group retweeted
19 Jun 2019
50 Resources for Building a Lean Innovation Foundation: Lean Startup, Sprint and Beyond thegaragegroup.com/50-resour…
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18 Dec 2019
Video Case Story: Developing Disruptive Innovation Strategy for a 105 Year Financial Services Company thegaragegroup.com/video-inn…
The Garage Group retweeted
29 Oct 2019
To help a Global Food & Beverage Brand better understand U.S. consumer needs, we led them through a 4-week idea development process to identify 200 pain points, 24 prioritized Jobs to be Done, and 4 opportunity spaces. Read the case story: thegaragegroup.com/work-2/gl…
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The Garage Group retweeted
26 Jun 2019
STOP EXECUTING, BUILD CAPABILITY TO SEARCH FOR NEW SOURCES OF GROWTH thegaragegroup.com/stop-exec…
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The Garage Group retweeted
27 May 2019
Three Vehicles for Testing Leap of Faith Assumptions thegaragegroup.com/testing-l…
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11 Dec 2019
Existing research is a scrappy way to find “new” pain points in “old” material. Read the blog for other ways to srappily find consumer pain points. thegaragegroup.com/6-scrappy…
The Garage Group retweeted
14 Oct 2019
A revolution in Lean Research is leading to methods that are experiment-driven and test critical assumptions. Watch Renee Murphy explain how shifting your mindset to look at what people do, not what they say they’ll do, will get ideas to market faster: youtube.com/watch?time_conti…
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The Garage Group retweeted
28 Jun 2019
"When I lose inspiration or motivation, I get closer to my consumer, and their needs spark new ideas." - Sonia Sethi, Mars Wrigley Confectionery
Learn more about #CourageousMindsOnly and the battle-tested stories and lessons shared at recent Chats: thegaragegroup.com/cmo/
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