#Marketing PR for #IndieGameDev and their hidden gems. Join our Discord for marketing help: discord.gg/v46rPzMrxe Contact Email: alex@theindiexp.com
Joined November 2021
- Tweets 3,034
- Following 2,000
- Followers 1,604
- Likes 4,866
373 Photos and videos
Don't overcomplicate your trailer!
Understand your game's primary USPs and illustrate them as quickly and effectively as possible.
No slow pans.
No "in the beginnings...".
No revealing key features 45 seconds in.
Viewer attention span is as low as it's ever been.
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One of the hardest parts of our work is following up on keys sent out months ago.
Most creators are fantastic, and we know content takes time and effort. But it only takes a few bad eggs to turn a rewarding process into a disheartening one.
It's more upsetting for the devs 😔
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The IndiEXP ~ Game PR Marketing 🧪 retweeted
Jun 5
Happy Friday! 🎉
We're checking out a few demos in tonight's stream!
Moonbrella > Cloudbreaker > High Times
Thank you to @TheIndiEXP @PlayVicariously and @yangyangmobile for the keys!
Grab your snackies, and come chill with me 😊
twitch.tv/cakelette
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We were so honoured to be asked to help with the PR for this one!
Be sure to wishlist: store.steampowered.com/app/4…
🚨 HUGE ANNOUNCEMENT, Everyone 🚨
The secret is finally out! As part of the @FrostyGamesFest, we just officially revealed our brand-new title: UnQuollified! 🐾🕵️♂️
WISHLIST NOW!
store.steampowered.com/app/4…
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Our co-founder, everyone 🫶
Jun 7
I know I've got a nap coming in hot but I don't think I can properly put into words how much I love my work. Every day is different, and I'm def still learning things, but supporting devs is such a privilege I don't take lightly given the state of the games industry
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The IndiEXP ~ Game PR Marketing 🧪 retweeted
Jun 5
I value effort & quality just as much as numbers, but I've been getting a lot of code requests from channels that haven't quite proven themselves yet.
if your channel only has a handful of followers (I'm talking sub 100 here) or you've only done 5 livestreams so far...
Maaaaaaybe it's too early to start asking PR for codes to games?
There are free demos out there you can play for weeks or months while building your channel. Or you can play your backlog.
Passion goes a long way, but you've also got to be mindful that PR agencies need to bring some kind of return for their indie clients.
We're not Santa throwing out keys like candy ^^
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The IndiEXP ~ Game PR Marketing 🧪 retweeted
More bundle!? To celebrate #SummerGameFest week, we've teamed up with @LAGShowcase and @SEAGShowcase to bring you a special Steam bundle featuring incredible indie games from around the world!
🎮 7 games
🔥 60% off
📅 Available all week long
Check it out below 👇🏻
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The IndiEXP ~ Game PR Marketing 🧪 retweeted
ICYMI Rita has a release date!! 🐥👀
Australian Word-Puzzle Adventure Rita Gets July 30 PC Release Date dlvr.it/TSmYMD
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The IndiEXP ~ Game PR Marketing 🧪 retweeted
🐣Our game finally has a release date 📢
Rita is officially releasing July 30 on Steam!
Collect letters, solve puzzles, meet charming characters, and watch the world transform around you as Rita grows up! 🐤🧩
#indiegames #puzzlegames #cozygames #gamedev
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Ligma? LIGMANAUTS!
May 28
Are YOU ready to LIGMANAUTS? 🧐😱
This is our 'ballsy' physics-based platformer where you roll, bounce, grab, swing, and boost your way around each level with up to 8 players!
Coming soon to Steam
#multiplayer #indiegames #platformer
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The IndiEXP ~ Game PR Marketing 🧪 retweeted
Brrr hope you're locked onto this one! Atlanta TD will be showcasing in Frosty Games Fest on June 7th during #SummerGamesFest ❄️👀
Tune into @FrostyGamesFest for your fix of ANZ games you won't want to miss!
#pixelart #gamedev #indiegames #towerdefense
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The IndiEXP ~ Game PR Marketing 🧪 retweeted
Thinky Direct is happening today!
🎥 We have a NEW TRAILER for Rita.
📢 As well as a HUGE announcement!
@thinky_games @PuzzleShowcase #puzzlegame #indiegame #indiedev
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You wouldn't propose on a first date, so why would you market your game at the last minute?
Consumers need to see a product at least 7x before they consider buying. With so many games out there, that number must be higher here.
Don't leave your marketing to the last minute!
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The IndiEXP ~ Game PR Marketing 🧪 retweeted
✅ Steam Deck verified!
Enjoy Schrodinger's Cat Burglar as the perfect puzzler to play any place, any time, any superposition!
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The IndiEXP ~ Game PR Marketing 🧪 retweeted
I can't quite believe it, but Schrodinger's Cat Burglar has a 98% positive rating on Steam.
Thank you for all the lovely reviews!
store.steampowered.com/app/2…
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This.
Please, help us to help you.
May 23
IndieDevs, please don't wait with your marketing until the very last minute.
Events like Summer Game Fest and all its showcases are known. Steam Next Fest's date is no surprise either.
Give yourself some runway to prepare for them, or to avoid them, so you don't end up sharing a big announcement alongside a ton of other (bigger) games.
If you have to rush everything, it's not great for the game, and not so great for us PR folks who have to work 6 night shifts in a row 😅
</psa>
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The IndiEXP ~ Game PR Marketing 🧪 retweeted
This is going on the mantlepiece
This kitty's gonna purr 😺
So proud of @_AbandonedSheep getting a fantastic Metacritic score at launch, and it's been such an honour being able to work with them ❤️
If you haven't already, be sure to check out Schrodinger's Cat Burglar, out now on Steam store.steampowered.com/app/2…
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This kitty's gonna purr 😺
So proud of @_AbandonedSheep getting a fantastic Metacritic score at launch, and it's been such an honour being able to work with them ❤️
If you haven't already, be sure to check out Schrodinger's Cat Burglar, out now on Steam store.steampowered.com/app/2…
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That cat is officially out of the bag! 🐈🎉
Creator or Press? We might have some keys left 👀
#indiegames #puzzlegame #outnow
We have BIG NEWS...
Schrodinger's Cat Burglar is OUT NOW!
⚛️ Brain-twisting quantum puzzles
👥 Play in both solo or coop
🔬Plenty of secrets and hidden areas
🎨Full cat customisation!
store.steampowered.com/app/2…
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The IndiEXP ~ Game PR Marketing 🧪 retweeted
We have BIG NEWS...
Schrodinger's Cat Burglar is OUT NOW!
⚛️ Brain-twisting quantum puzzles
👥 Play in both solo or coop
🔬Plenty of secrets and hidden areas
🎨Full cat customisation!
store.steampowered.com/app/2…
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