sometimes you just gotta take 1-2 hours of research then write an absolute bazooka of a headline and the hook will simply throw up body copy on your google doc in about 5-10mins time and you're done

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the more internal tools you build with AI the more addictive it becomes to build the next internal tool then you code a tool that talks to and uses all your other tools etc... this is the future of freelance/agency work

Hi, I'm Audrey. I'm making 1,000 AI caretakers for seniors. Here's my story:

So many people on this website are so confidently retarded

Sci-Fi Author: In my book I invented the Torment Nexus as a cautionary tale Tech Company: At long last, we have created the Torment Nexus from classic sci-fi novel Don't Create The Torment Nexus

The developers of PEAK explain pricing

with 2026 just around the corner I wanna give a massive shoutout to @copyjitsu and @elmolehti who helped me see the big picture in copywriting they saved me at least 3 years on learning offers and negotiating said offers with clients I always knew copywriting ain't just "writing" but now I saw that in action they showed me I already have the skills and confidence to work solo with 7-8 figure brands Of course the whole experience so far also made me realize I'm nowhere near the level of copywriting I want to be at But after joining DR Guild this year I can confidently say I took one big step to evolve my style of working with clients from "just a freelancer" into a "business partner" I now see myself as a money multiplier for every client I work with, and I will never see it any other way Without that mindset I wouldn't be able to confidently send kickass offers KNOWING without a doubt in my mind that I'll do my best to make it work Big shift and here's to an awesome 2026

clients often protest doing things that will make them a lot more money because it's "cringe" or "they don't like it" example: - our research shows that for this client's fitness offer, mindset is the audience's biggest issue - we write "mindset myth busting" emails because we know it'll convert - client says "mindset content is CRINGE" and doesn't wanna do it we say okay but let's TEST IT - the email about mindset ends up converting at 2x higher placed order rates than the average email 🤷‍♂️ example 2: - client HATES the "traditional pop-up", doesn't want to do it we say okay but let's TEST IT, people who hate pop-ups will close them anyways but people who just want access to the offer will submit their emails so who cares - pop up goes live - it works at 10% submit rate - flows triple in revenue and list growth helps double campaign revenue 90 days later 🤷‍♂️ example 3 - client doesn't like our "ugly emails" and wants to make them more pretty - client HATES we put, what he calls, "direct response TRICKS" on top of the email - wants us to push the CTA's lower and focus more on "design" we say okay let's TEST your style of emails versus ours - client's "pretty email" tanks CTR by at least 50% - our "ugly email" gets 2x the placed order rate 🤷‍♂️ Sometimes we get so caught up in all the marketing jazz and "optimization" and bullshit when you have to remember if you have a good offer you sometimes just need to let your audience buy that offer in the easiest way possible Your copy should remove friction Your emails should remove friction Client's think "beautiful" emails are emails that make the "brand look good" or whatever that even means The copywriter at the helm understands the actual beauty in an email OR landing page OR ad is just copy and design that states the OFFER clearly and plainly as possible and reduces friction so that your prospect can just click and BUY The emails and designs and copy that MAKES THE MOST MONEY IN THE END is the most ON-BRAND you can get Everything else is NOISE

"our new internal AI static ad tool" It's a 2-step n8n workflow that pushes a prompt from telegram/slack to nano banana pro

I hate using GPT with a passion because it's designed to always 100% agree with you and glaze the hell out of you on anything you ask it "That is a fantastic idea and it shows you're not just thinking about Y but X, here's why you're amazing:" and then it writes the most utter bullshit response ever filled with lies and hallucinations

and what a good morning it is

@pspfrench @SamBBcopy @TheJacobMars

to further prove my point: this is exactly what happens when you apply masculine-coded marketing frameworks to a female audience. you can’t build a “nervous-system-safe” business using adrenaline-fueled strategies. what most agencies don’t understand is women don’t buy intensity. they buy stability. their purchase decisions are tied to nervous system regulation, not dopamine spikes. and when your funnel, messaging, and delivery system disregards that, it doesn’t just tank sales, it erodes trust, safety, and loyalty.

I’m sick of how serious this game’s gotten. Everything’s about optimization, tracking, frameworks, conversion paths, funnel logic… Every marketer I talk to sounds like an accountant trying to sell joy by the spreadsheet. What happened to fun?
 What happened to trying something just to see if it works?
 What happened to breaking the rules because the rules were boring? There was a time… not that long ago… when this industry was wild. You’d throw something together, write a cheeky post, send an email with a dumb subject line like “Oi” or “Wanna see something ridiculous?” 
And people would respond.
 Not because it was polished. But because it was alive. Now we’re out here polishing everything until it’s lifeless. Everyone’s walking around terrified of “brand inconsistency,” of “messaging frameworks,” of “market sophistication levels.” 
You can’t even post a half-formed idea anymore without someone trying to turn it into a carousel. Remember when marketing used to attract artists and misfits? 
People who loved to experiment?
 People who’d rather play with an idea than present a 9-slide deck explaining it? Now it’s analysts and operators and consultants with corporate PTSD, trying to make creativity safe.
 Trying to build processes around play.
 And the irony? 
The best campaigns in history… the ones that actually moved people… didn’t come from A/B tests.
 They came from gut. 
They came from someone saying, “This might be stupid, but it might also work.” When did it stop being okay to have fun? Marketing is supposed to be about connection, emotion, and curiosity.
 Not dashboards and deliverables.
 Some of you have forgotten that the word creative literally means “to bring into existence.” 
Not “to run ads and optimise the CPM.” I don’t want another “framework.”
I don’t need another “system.” 
I want energy.
I want people who still get excited by the thrill of the unknown. 
People who can make something up, test it, and laugh if it bombs. Because this game was never about being perfect… it was about being interesting. And I get it… the money’s bigger now. The stakes are higher. The clients expect reports. 
But if it costs you your spark, it’s not growth. It’s self-domestication. I see creators who used to make magic now scheduling “content pillars.” 
I see founders who used to play now managing “brand assets.” 
I see marketers who used to write art now crafting “copy frameworks.” We turned play into performance.
We turned experimentation into execution.
We turned freedom into a fucking job. And I’m done with it. I want to bring FUN back. The kind of fun where you have no idea if it’ll work, but you’re buzzing to try it anyway. 
Where you launch something just because it makes you smile. 
Where the idea is so ridiculous it might actually work. 
Where your inbox feels alive again.
 Where people reply because they felt something, not because your “funnel logic” told them to. I don’t care if it breaks every rule. 
I don’t care if it doesn’t fit the latest “7-step content strategy.” 
I don’t even care if it doesn’t scale. If it’s fun, if it’s real, if it reminds you why you started… that’s the point. We don’t need another guru teaching “authentic storytelling.” 
We need people who still remember what authenticity feels like… raw, messy, unpredictable, human. Marketing was meant to be a playground. 
Now it’s escape from Shawshank. So if you’ve been bored out of your mind trying to “play the game”, if you’ve forgotten what it feels like to enjoy this again, and if you secretly miss the chaos that made it exciting in the first place… you’re my people. Let’s start breaking things again.
Let’s experiment. Let’s make stupid ideas work.
Let’s make marketing fun again. Because if it’s not fun what’s the fucking point any more?

nothing infuriates me more than downloading fonts so i can edit text in figma for every new client why doesn't figma just download it for me is beyond me, probably some dumb copyright issues behind it

At one point business will get more and more boring. It's not a sign to lean away from business but more so a sign to lean more towards your artistry and mastery

never satisfied with client results, can always do better just calculated results for one client and noticed: took email from making them ~$5K/month profit to $37.7K/month profit. That's an extra $32,773 per month in their pocket AFTER paying me and Klaviyo. Or put another way: They pay me $3K/month and get back $32.7K/month in additional profit. ROI: 1,091% monthly ($32,773 ÷ $3,000) Additionally before this they had a completely faulty setup of their welcome flow that spammed people who were already buying, so in reality they were making substantially less than 5k/month before me This sounds awesome BUT I'm not satisfied, I took email from 2.3% attributed revenue to 5.7% attributed revenue, so big picture it's still a small channel for them but at least now it's making some good money Gonna get on a call to brainstorm more ideas on where in the funnel we can do more email stuff they got a great baseline now and it's time to do some wacky email scaling efforts my goal is never to "just improve their email" and raise email-attribution revenue my goal is always to fix broken attribution (most clients have this) and build an authentic email channel from scratch I care about converting people who wouldn't have converted otherwise, using email, not just stealing purchases using oddly timed email flows (most agencies just do this and brag about 50% email attributed revenue)

We lost one of the greats tonight. Genuinely the most magnetic, talented, charming guy I’ve ever met in my life. Changed thousands of lives in person and online. Nobody in this circle would be who they are without him. One of one. Long Live Ben Bader. Love you brother.

I've been studying copywriting and DR for some time now but something hasn't been clicking for me recently Now I found Brandon Sanderson's worldbuilding lectures and it's like the other half of my brain is now activating to work in synergy with the DR/Copywriting brain

reading Branden Sanderson's advice on worldbuilding and I'm only know realizing how many times I tell instead of show Even when I think I'm showing, I'm actually still telling I definitely need to work on this Exciting to know just how better I can get at this Let'sgoooooo