I’ve said it before and I’ll continue to say it: every high school football program should have a designated Recruiting Coordinator on staff
Too often I hear excuses such as:
• “It’s extra work”
• “We don’t have college prospects”
• “We’re too small of a school”
• “Our head coach handles that”
• “College coaches never come here”
• “Parents can figure it out themselves”
• “We only have one or two recruits every few years”
The reality is none of those are valid reasons
A Recruiting Coordinator’s job is not simply to help Power Four athletes earn scholarships. Their responsibility is to educate families, promote student-athletes, communicate with college coaches, organize recruiting information, assist with highlight film distribution, coordinate camp opportunities, and make sure every player has an opportunity to be evaluated
Not every athlete is going to play at the FBS level, but many can play at the FCS, Division II, Division III, NAIA, JUCO, or other collegiate levels if they receive the proper guidance and exposure
From my perspective, recruiting should be treated as an extension of player development. Programs spend countless hours developing players on the field. They should be just as committed to helping those players create opportunities beyond high school
The programs that consistently send athletes to the next level are often the programs that have a plan, a point person, and a structured recruiting process. A Recruiting Coordinator is no longer a luxury it’s a necessity for schools that truly want to maximize opportunities for their student-athletes