Why did XBOX use a PS5 Pro to market their flagship IP? > First I thought they wanted to show the prettiest version of Halo, so they chose the most powerful console on the market. But then... why not just use a high end PC? It would look even better right? > Then it hit me. Showing the game running flawlessly on PlayStation hardware is a direct sales pitch to the PS5 playerbase. Microsoft knows exactly where the money is. A huge chunk of sales for this are gonna come from PlayStation owners who've never even played a Halo game before. Putting the PS5 Pro front and center tells Sony fans that this isn't some lazy afterthought port. It's fully optimized for their devices. Zero pride. 100% pragmatism. I respect it, but I'm not sure if this was a good move for the Xbox brand. Do you think it was the right call?

Wait did XBOX really use a PS5 Pro to capture the trailer?

I'll always miss the E3 days... but you have to respect how hard Geoff works to fill that void.

Until Dawn 2 looks worse than 1.

Every single game shown at the State of Play announced a September release date. Almost like they're dodging a massive release later this year.

Spider-Noir on PS5

Fake nostalgia porn. Screaming "I'm different" for attention. It's the same performative bs as those mfers wearing wired earbuds to look vintage. He's a 2000s kid lmao. PS1 isn't even his childhood console, he grew up on PS2 and PS3. It’s just a prop to him. Ain't nobody packing a controller with the cable dangling out like that unless they want the cameras to catch it. Out here larping as an analog everyman while flexing designer chains and a bag that costs more than my car. It's like those influencers who buy vintage typewriters just to film themselves writing in a $10k hoodie. Hollow and desperate. Tbh worst part is that you're at a national team camp. You're supposed to be locked in and representing your country. Instead bro is staging an airport photo-op for engagement like a tiktoker. Pathetic...

"사" is the Korean word for the number 4. But it's also a homophone for 死 (death). Not a coincidence. Korea has fear of 4. It's called tetraphobia: - People avoid it like the plague. - Buildings skip the 4th floor. - Elevators use "F" instead - No license plates with 4s And COD just dropped that title in a trailer full of real South-North DMZ tension with the line "No line holds forever." That’s bold as hell. First time the reboot is swinging hard at fresh geopolitical stuff with real cultural weight behind it.

Mirrors in 007 look INSANELY clean. But they’re NOT using pathtracing or raytracing. They literally render the entire scene from a mirrored camera viewpoint and slap it onto the flat surface. Perfect realtime reflections of Bond, his backpack, the whole room lighting… all super efficient. Same classic planar/render-to-texture trick used in Hitman and even GTA San Andreas back in the day. It works smoothly on any hardware without the heavy cost of raytraced or pathtraced reflections. Smarter than forcing pathtracing everywhere, right?

> be CD Projekt Red > 2015: release The Witcher 3 > win every award, print money for years > watch the AAA industry lose its mind > rivals burn billions chasing "live service" > forcing battle passes and $20 skins > hero shooters die in weeks, studios close > meanwhile, you do absolutely nothing > your single player game just sits there > sells 50M copies on reputation alone > 2026: eleven years after launch > announce a brand new expansion > no roadmap, no FOMO, no in-game store > the entire internet breaks anyway They out-liveserviced the entire liveservice industry with a 11-yo single player game.

007 First Light is the best movie game ever made. The devs completely understood the assignment. They nailed the classic Bond feel right out of the gate. After the prologue, you get hit with a traditional iconic James Bond opening credits sequence. It's long, stylish, and backed by a lovely track. It's just wild seeing a game capture the exact atmosphere of the movies this perfectly. Huge congrats to @007GameIOI

$1.7B loss is no fucking surprise for Ubisoft. > Have 16,600 employees > Spend shit ton of money > Release mid games > Have 0 success in the past 6 yrs About 2,500 people worked on AC Shadows, whereas: ~350 on Yōtei ~400 on Elden Ring ~450 on Baldur's Gate 3 Throwing 5 to 10 different global studios at a single Assassin's Creed or Far Cry is exactly why they're failing. When you have thousands of people across multiple continents making one game: 1. Creativity dies. Everything becomes a safe open-world checklist. 2. Studio loses agility. By the time they try to chase a liveservice trend, they are 5 years late. 3. Budgets get so bloated that the game has to sell 10m copies just to break even. They need a Capcom-style renaissance by stopping chasing trends and starting to do what they do best. 10 years ago Capcom was bleeding out, outsourcing IPs, and losing their identity. But they restructured. They shrunk their scopes, built a unified engine, and focused on their core IPs (Resident Evil, Monster Hunter). Today they're at the top of the industry. Ubisoft getting down to 5 localized creative houses and falling back on the Black Flag remake shows they might finally be waking up. Think they'll make a comeback and give us peak games like this? 👇

Why did this technology die? The answer hit me while replaying today. 15 years later, still no game has faces as realistic as LA Noire. Rockstar used 32 cameras to capture every facial twitch. It looked photoreal. But why didn't they bring this over to GTA5 or RDR2? Because it sacrificed the actual acting to give us perfect faces. Look at the behind-the-scenes clips below. The actors are literally just sitting perfectly still in a chair, acting entirely from the neck up. Their bodies were mocapped completely separately (sometimes by totally different people). This is exactly why the characters sometimes feel a little uncanny. When you get angry, stressed, or lie, you don't just use your face. You tense your shoulders, shift your weight, change your breathing. But because the face and body were recorded totally apart from each other, those physical cues never match up. This is why modern Performance Capture (what Naughty Dog and modern Rockstar use) took over. They record the face, body, and voice simultaneously. They capture the whole performance in the moment. It’s actually kind of ironic. LA Noire is literally a game about reading suspects' body language to find the truth, but their faces and bodies are physically disconnected. Did you guys also notice that while interrogating people?

Sony wants to bend you over for 12 months. They're sick of us buying a 1-month sub to binge a new drop or play the latest multiplayer hype, and dipping. They hiked the short-term prices to force us into a corner: > commit to a full 12 months > or pay a premium tourist tax But the smartest (and most devious) part is letting current subs keep the old price. It's a direct attack on our binge-and-bail habits. They know we unsub during dry months and jump back in when a big game drops. BUT NOW, if you let your sub lapse, your legacy rate is gone forever... They're turning your PS Plus sub into a hostage situation. They honestly don't care if it costs more to get in. They just need you to be too scared of the new price to ever hit that cancel button.

Best Buy aren't idiots. GTA 6 preorder leak was 100% intentional. Look at who got the emails. It wasn’t random customers. It was affiliates, deal accounts, and streamers. They sent the emails to the people who make a living sharing breaking news. That's a massive marketing campaign for $0. The leaked preorder window is May 18-21. What else is on May 21? Take-Two’s Q4 earnings call. This little "mistake" just pumped $TTWO’s market cap by $2 billion overnight right before they talk to shareholders. Plus, let's be real. A leak gets 10x the engagement of a boring PR tweet because it feels like a secret we weren't supposed to find. And it's working, my timeline is full of conspiracy theories. It's a clever strategy tbh. Are you buying that Best Buy messed up, or was this planned from the start?

Reminder: You're getting old 💀 Uncharted 4 turns 10 today. I'm replaying the whole series rn while waiting for 007 First Light. Everyone is talking about how similar the two look, but there's a crazy parallel... → Uncharted 4 is a retirement story. It’s about an older, exhausted Nate learning to put the gun down and escape the chaos. You're watching the end of an action hero. → 007 First Light is using the same cinematic formula to tell an origin story. We're playing a young, inexperienced, and reckless recruit learning to pick the gun up to earn that 00 status. It's the birth of a hero. Very similar gameplay style, two completely opposite character arcs. Man I'm so hyped for 007... You think it'll be as good as Uncharted 4?

This is not AI. It's an indie game called "I Have No Change" Characters' faces look unbelievable. Before I explain, can you guess how they did this?