Engineering Brand Love. The Shipyard sparks relationships and builds performance-driven brands that can't help but be loved.
Joined December 2013
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89 Photos and videos
19 Jan 2024
We're proud to be partners in SOAR. Learn more at: soarstudies.org/
#MentalHealth #MentalHealthMatters #MentalHealthAwareness #MentalHealthResearch
19 Jan 2024
Happening now: @GovMikeDeWine is announcing a statewide mental health research initiative, be led by OSU.
The goal is to identify the “root causes of the ongoing epidemic of persistent emotional distress, suicide and drug overdose.”
@nbc4i
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18 Jan 2024
Our latest campaign in collaboration with @sfballet invites you to explore the extraordinary world of ballet like never before.
18 Jan 2024
The San Francisco Ballet and The Shipyard use ChatGPT to reach younger audiences. adweek.com/agencyspy/thursda…
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23 Oct 2023
Proud to be a 2023 AdWeek Fastest Growing Agency!
Adweek's 2023 Fastest Growing Agencies list is here!
Check out the 100 ad agencies who made the cut 👇adweek.com/fastest-growing-a…
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12 Sep 2023
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31 Aug 2023
The Current spoke with marketing leaders from Ford Motor Company and francescas after our Engineering Brand Love Summit with @BrandInnovators to discuss how they use behavioral data to build #BrandLove. thecurrent.com/marketing-bra…
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25 Aug 2023
"Our mission is to empower people to choose how they age." - Barbara Shipley, SVP, @AARP
#EBLSummit
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25 Aug 2023
"Every headline should be a game the reader wins. There needs to be an emotional reward in everything we do." - Jamie Richardson, VP of Marketing, @WhiteCastle
#EBLSummit
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25 Aug 2023
"Rivalry is drama, and drama is storytelling." - Sonderman
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25 Aug 2023
"A cult brand knows that it needs radical followers, and it can't please everyone...A lot of brands have creeds, cult brands truly leverage them." - Dave Sonderman, CCO, The Shipyard
#EBLSummit
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24 Aug 2023
"I was watching a video with Springsteen and Elvis Costello and the words they were using to talk about the power of music were the exact words we were using to talk about creating inspiration in our organization" - Tom Krouse, CEO, Donatos
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24 Aug 2023
Music breeds and inspires leadership. Tom Krouse's experience as a musician has helped him as a leader.
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24 Aug 2023
Tom Krouse, CEO of @Donatos, on maintaining a quality brand:
"It takes a balance of real, functional benefits of the product and the emotional attachment to the brand...If you just talk about price you miss the ability to position yourself apart from the fray."
#EBLSummit
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24 Aug 2023
"Data can only go so far. If you have a hypothesis - start testing and learning in-market" - @theamandatory, CRM Strategy Leader at @Ford #EBLSummit
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The Shipyard retweeted
24 Aug 2023
Beyond Potion #9: Engineering brand love requires using data science, performance marketing & audience segmentation matched w creativity to methodically plan, target & orchestrate customer connection via @lporigow @TheShipyardCrew #EBLSummit #BrandLove #BISummit
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24 Aug 2023
The 8 Stages of Engineering Brand Love - from CMO Lance Porigow:
Step 1) Love At First Sight - that fizzy moment when somebody notices your brand
Step 2) Get Your Flirt On - entice people to play with your brand
#EBLSummit
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24 Aug 2023
Step 3) Catching Feels On The First Date - demonstrate you're worthy of a relationship
Step 4) Hooking Up - consummating the brand experience with the first sale
Step 5) Going Steady - habits, rituals, and routines to build repeat purchase
#EBLSummit
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24 Aug 2023
Step 6) Kiss And Tell - brand advocates sell your brand for you
Step 7) Fall In Love - Systematic reward structures drive loyalty
Step 8) Put A Ring On It - fully wed to one brand with unwavering devotion
#EBLSummit
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