Joined March 2025
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370 Photos and videos
Jun 10
In the 1970s, Ford engineers discovered a flaw in the Ford Pinto.
In a rear-end crash, the car could burst into flames.
Fixing it would cost about $11 per car.
Ford ran the numbers.
And decided it was cheaper to let people die.
Here’s why.🧵
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Jun 10
Eventually, Ford recalled more than 1.5M Pintos.
A Mother Jones article revealed Ford’s internal memo and accused them of knowingly selling a dangerous car.
Public outrage followed.
The Pinto became a symbol of corporate greed.
The damage to Ford's reputation was permanent.
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Jun 10
Ford skipped an $11 fix to save money.
The results?
• $127.5M in damages.
• A 1.5M car recall.
• And a reputational scandal that still haunts the brand.
The lesson?
Cost analysis matters.
But ethics, compliance, and trust are far more expensive to lose.
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May 20
In 2017, HP had a problem: No one wanted their printers anymore.
So, what did they do?
They brought in Christian Slater (Mr. Robot) and Jonathan Banks (Breaking Bad) and scared the life out of the corporate world.
Here's how they did it:
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May 20
4) Effective Call to Action
The films exposed weaknesses in corporate cybersecurity and made a call for businesses and corporations to have an immediate need to secure their work environment. HP’s secure printers were positioned as the answer to the threats depicted.
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May 20
HP's use of creative storytelling and high-profile celebrity narration was a masterclass in marketing.
By highlighting the importance of printer security, HP boosted its brand reputation and also saw printer sales spike to three times their original goal.
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