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๐ Marketers, are you measuring your campaigns for success?
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Dive into our comprehensive guide to build a measurement approach your CFO will actually fund: goo.gle/4vF8iPZ
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The countdown to #CannesLions2026 is on โ๏ธ
Before the industry converges on the Croisette, weโre looking back to leap forward.
โถ๏ธ Catch the highlights from last year, and stay tuned for exclusive insights and C-suite perspectives from the #Googlebeach all week long.
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Welcome to the era of the Brand Systems Architect ๐ท
Constantly stuck in approval meetings? Harvard Business School senior lecturer and digital pioneer David Edelman says forcing marketing leaders to act as final gatekeepers is a broken process.
Discover how brands like @Target and @MDLZ are embedding their guidelines directly into AI tools to eliminate bottlenecks and empower their team ๐ goo.gle/3QBmMSb
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Think with Google retweeted
๐จ๐ป๐น๐ผ๐ฐ๐ธ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒโ๐ ๐ฝ๐ผ๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐๐ผ ๐ฟ๐ฒ๐ฎ๐ฐ๐ต ๐ป๐ฒ๐ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ ๐คฉ
#WalmartConnect is now live in Display & Video 360, letting brands combine Walmartโs customer intelligence with @YouTube's scale. Learn how you can reach high-intent shoppers & drive sales: goo.gle/4vJXO23
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Innovation is in @Genentechโs DNA โ whether theyโre looking at a molecular structure or a media plan ๐งช
๐งตSee how the biotech giant is using Googleโs Meridian to move beyond gut feelings and transform marketing into a data-driven laboratory โ
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3๏ธโฃ Compound interest on data
Accuracy grows over time. As more teams contribute signals, the model becomes more precise, creating a rising tide that lifts all performance metrics ๐
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By adopting a data-driven approach, @Genentech is fueling a new era of accountability and transparency.
Learn how to apply clinical rigor to your own media measurement: goo.gle/4edWJIm
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โPeople donโt want a list of blue links. They want to be guided to the right answer or decision.โ
Shaifali Nathan, Senior Director, Ads marketing and insights APAC, shares her take on how search has evolved in format and functionality. Queries from users are now longer, more open-ended, and more conceptual.
The takeaway for brands? ๐
The way users search has changed, and theyโre open to being guided to a decision. Itโs time to think about delivering true, in-feed value that answers complex questions right where the audience is.
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Itโs official: #GoogleBeach returns to Cannes June 22โ25 โ๏ธ (And yes, this video was made entirely with Google Omni!)
Weโre bringing immersive Gemini demos and forward-thinking conversations to the Croisette to show how brands can unlock growth in the AI era.
Stay tuned for live updates from #CannesLions2026!
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๐ฃ Marketers, if your creator ads look like ads, youโre doing it wrong.
๐งฆ By moving beyond traditional media buying and embracing radical creative trust with @YouTube creators, @Bombas built a scalable engine of authentic storytelling that drives real business impact.
โถ๏ธ Watch the video to see why leaning into the ridiculous is a win for your brand.
๐ More on how Bombas scaled authenticity: goo.gle/4xiwAkx
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AI is the fastest racehorse weโve ever seen ๐
Marketers are rushing to become "AI experts," but Mark Ritson (brand strategist, former marketing professor, and advisor) suggests we're focusing on the tool instead of the craft ๐ ๏ธ
๐กBy focusing on the big picture, marketers can move past the tactical noise, understand the brand's true positioning, and ask AI the right questions.
Catch the full episode of Frontier CMO with Joshua Spanier (Google VP of AI & Marketing) ๐๏ธ
goo.gle/3QmefCw
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Want to know the secret to diversifying across export markets profitably? ๐
Learn how China-based agency SparkX Marketing paired global expertise & Google AI to enable leading brands like Wybot, @Laifentech_, & @jackeryinc to enter new markets & increase ROI: goo.gle/4vu9UMC
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