In a bid to replace falling ad revenue, big media publishers are inundating the web with bad product recommendations you can’t trust. Google is killing independent sites like ours through inaction. We hope to still be here to see things change: housefresh.com/david-vs-digi…

RT @noxygen: We need a world where testing data is trusted and prioritised.

The business logic is this: for a product like an air purifier—where interpreting performance metrics requires some math skills—charging a higher price and pouring a large budget into influencer marketing seems to work. AirFanta, by contrast, prices its products with relatively low margins, so it simply can't meet the demands of most influencers on the market. We have no choice but to rely on honest reviewers—like HouseFresh—and on organic, user-driven recommendations on platforms such as Twitter, Facebook, and Reddit.

1/8 I've been going through the SWERV V2 Paid Beta Program Agreement and I have some questions and comments. For context: I've never read a beta program agreement before, so I can't compare it to industry norms. But on first read, several things struck me. I'll share what caught my attention and ask a few questions along the way. swervair.com/pages/swerv-pai… 🧵

Paying influencers to promote a product they don't have any way to quantitatively test can work really well, which is what seems to be happening with the Jaspr air purifier. HouseFresh is a great resource for real testing of air purifiers, not paid ads by influencers making subjective claims.

Episode 3 of The Air Quality Index is now live! breathesafeair.beehiiv.com/p…

The Jaspr is a $1,200 air cleaner that influencers have been raving about readers keep asking us to review. Our data shows that it costs 3x as much to buy (and to run) as air purifiers with the same level of performance. 🔗 Full review → youtu.be/_r-oqG1MbZQ

Based on the decisions made over the past couple of years, air quality alerts are going to become increasingly common. newsweek.com/air-quality-ale…

📨 The first edition of Don’t Be Duped has just gone out! Every month, we uncover a unique way in which consumers are being tricked online and share three telltale signs to help you avoid being duped before you buy. 🔗 housefresh.beehiiv.com/p/how…

Just 60 minutes of everyday air pollution — cooking fumes, woodsmoke, cleaning sprays — can alter lung and brain function, new UK research shows. Clean indoor air matters more than most people realise. ncas.ac.uk/just-one-hour-of-… #IndoorAirQuality #CleanAir #AirFiltration

@CleanAir4KidsUK is changing the face of Bristol! Well done Ruth! Looking forward to seeing the finished piece 😎

For the record: we didn’t generate an AI image of the SA700. This is an image we found on Smart Air’s website. I guess we’re going to have to pay for an AI detector tool 😅

Let the testing begin!

Working on a parametric 3D printable Tempest filter box builder that will fit any size filter and any fan arrangement🤓. It then automatically slices it into chunks to fit your 3D printer build volume. Still have to clean it up and convert it to JSCAD or something that will run in a browser, but getting there. It will go on FilterBoxBuilder.com when it's done to complement the lasercutter parametric model builder we have there now. Will take a while to print but a lot more people have 3D printers than lasercutters...

We're REALLY looking forward to getting our hands on the SA700 from @SmartAirFilters 👀

This is either the world's largest PC fan air purifier...or a stack of custom machines for wildfire-fighters! #airpurifier #indoorairquality #wildfiresmoke

$5 air quality monitors from Ikea? Should you get one? My local Ikea is selling off discontinued VINDRIKTNING particulate air quality monitors super cheap. I figured I could get one for every room, which could be fun. youtube.com/shorts/6owRPjdO4… The downside is that they just display green, yellow and red based on the air quality thresholds set by Ikea, and that is a problem which AirGradient pointed out several years ago. The VINDRIKTNING can show green when other standards consider the air sketchy, and it can show yellow instead of red when the air is really bad.

IKEA sells a $30 air quality monitor now. Amazon has an affordable monitor too. Sensors are shrinking fast. Issue 02 of The Air Quality Index looks at what's driving air quality monitoring into the mainstream. New devices from big-name brands, miniaturisation (including the Bosch BMV080, a PM sensor roughly the size of a fingernail), and smarter ways to visualise pollution data. breathesafeair.beehiiv.com/p…

Do you know what AI chatbots will regurgitate when all websites are dead? Marketing materials, ads and spam.