Pattern helps brands unlock their next catalyst moment through experience-driven eCommerce.

Joined November 2021
41 Photos and videos
Pattern retweeted
Replying to @domainewrldwide
@domainewrldwide x @ThisIsPattern = a very bright future together.
Big news heading into NRF week: Domaine has acquired Pattern, one of the most awarded Creative and UX agencies in the ecommerce ecosystem. Welcome @michael_janiak @domainewrldwide @ThisIsPattern
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Pattern retweeted
Replying to @ThisIsPattern
@ThisIsPattern is now part of Domaine 💚 Learn More → domaineworldwide.com/insight…
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Pattern retweeted
Today marks a new beginning as we step into what's next — me and the @ThisIsPattern crew are joining the team at @domainewrldwide, the leading global enterprise @Shopify agency. We're combining Pattern’s experience-first, design-driven ethos with Domaine’s engineering and delivery excellence to better serve the needs of today's brands with no compromises on craft, on culture, or on commitment to excellence. Shared values. Shared ambition. Shared purpose. Get all the details: domaineworldwide.com/insight…
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Pattern retweeted
🤝🏻 We’re excited to share that Domaine has acquired @ThisIsPattern, one of the most highly awarded digital design agencies in the commerce ecosystem. 📖 Read the full announcement → domaineworldwide.com/insight…
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Today marks a new beginning as we step into what's next — we're joining the team at @domainewrldwide, the leading global enterprise Shopify agency. Shared values. Shared ambition. Shared purpose. Get the details: domaineworldwide.com/insight…
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14 Nov 2025
Our latest launch for Marine Layer- Custom Club! Head over to their site and make something cool for yourself, or hit up their pop ups in SF and NYC!
12 Nov 2025
At @ThisIsPattern we recently launched MarineLayer.com's new Custom Club experience. Their team bakes precision and polish into everything that they do, so it was a pleasure to ship beautiful new experiences with them once again. The all new Product Customizer delivers a truly whimsical and fun experience including patches, embroidery and more that allow anyone to create deeply personalized gifts that are perfect for the holidays. The Pattern design team also crafted a visual experience that mimics the psychedelic cool of their in-store popups for customizations, including UX and design that captures the physical feeling of Marine Layer’s incredibly plush, proprietary fabrics. As a fan of their clothes as well, it was a pleasure to lead our fantastic engineering team at Pattern to ship this deeply complex project at scale. Check it out: marinelayer.com/pages/custom…
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Oh hey! New case study for Marine Layer! thisispattern.com/project/ma…
New site. Same absurd softness. @ThisIsPattern partnered with @marinelayer to launch their all-new digital flagship on Shopify Plus — redesigned and rebuilt from the ground up to be faster, fresher, and full of personality. Think buttery-smooth PDPs, an interactive Fabric Explorer, and cinematic animations that bring the brand’s California-cool vibe online. Soft fabrics, smooth UX. Classic Marine Layer, inspired by the past and ready for the future.
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30 Sep 2025
Have you come across the expression "Great things come in threes"? It certainly holds true for us. We are thrilled to share that our collab with Allbirds on their site redesign won us three Gold @W3Awards this year. Link in bio for the case study.
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Pattern retweeted
Looking for some talented React/Next.js devs who are good with motion (GSAP) & interactions to work with on a killer project. DM or post your work examples below ↓
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Pattern retweeted
Really stoked to share our latest for Allbirds. In 2015 they set out to create an entirely new category of shoes inspired by natural materials and guided by an ethos to create better things in a better way. 10 years later, Allbirds partnered with our team @ThisIsPattern to launch a comprehensive ecommerce redesign on @Shopify, debuting a new digital flagship that sets the stage for the brand’s next chapter. The new experience reimagines site architecture, UX, content strategy, and visual design to better showcase an expanded product line and amplify Allbirds’ bold new brand platform, By Nature. Check out the link below to see how we shaped a comprehensive ecommerce redesign on Shopify, debuting a new digital flagship that sets the stage for the brand’s next chapter. → www (dot) thisispattern (dot) com
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10 Jul 2025
It's an all new day for an all new Allbirds. Designed by Pattern. 1/ Since last year, we've been working with Allbirds in a partnership that includes everything from content strategy and analytics insights to boundary-pushing UX and immersive visual design...
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10 Jul 2025
2/ During the process, our teams left no touchpoint untouched. What emerges today is the beginning of an entirely new Allbirds 2.0, encapsulated in an fresh new ecommerce site for the legendary DTC footwear brand.
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10 Jul 2025
3/ Case study coming soon. In the meantime, enjoy the new site designed by us & built on Shopify: allbirds [dot] com & allbirds [dot] co [dot] uk
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🌟💄Webby Nominee Highlight — VOTE BELOW💄🌟 Our yearlong collaboration with beloved San Francisco beauty brand Benefit Cosmetics was an adventure in pushing the boundaries of ecommerce design. With the goal of crafting exuberant ecommerce experience designed to ignite joy... 1/
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4/ From seamless, visually-driven navigation to vibrant UX wrapped around rich content, this redesign is all about empowering beauty enthusiasts everywhere. Please help us celebrate this incredible achievement by casting your vote in the People's Voice awards today.
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The Webby Award nominees are out and we're in the running for 3 People's Voice Awards. Hit the link below, search "Pattern" and cast your vote — help us bring home some Webby chrome from The Webby Awards with some of our favorite brands. Vote now! vote.webbyawards.com/
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Pattern retweeted
It’s a weird day to share this, but I’m stoked that @ThisIsPattern was recognized 4 times in this years Webby Awards. 3 official nominations and an honoree for some of our favorite brands: Rothy’s — Pattern Best Mobile Visual Design - Function (Nominee) Benefit Cosmetics — Pattern Fashion, Style & Beauty  (Honoree) and Best Mobile User Experience  (Nominee) Suja Organic — Pattern Food & Drink (Nominee) Head over to vote for us in the 29th People’s Choice by going to vote [dot] webbyawards [dot] com and search for “Pattern” to find our projects. 🙏🙏🙏
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