Well,
#MastersoftheUniverse did better than I had expected, so I’m happy to report that. I really thought it would come in behind Obsession and Backrooms landing at Number 4 in the box office. But it came in second place after
#ScaryMovie6 with just $54.3M worldwide. Not a great start for a film if this size, but I’m happy to see it in the second position as opposed to where Mando is!
But one thing I keep seeing asked on here is why isn’t MOTU resonating with younger audiences? Seems older audiences dig it. I’ve seen it twice now. My mom as well! But I was there when the Deep Magic was written, so of course I’d be into it. But younger generations, it doesn’t seem to stick. There was the 1990 New Adventures of He-Man, which took He-Man and Skeletor to the far future on a distant world. That lasted one season. There was the 2002 reboot, the Kevin Smith Netflix series, a CGI Netflix series, but none seem to catch on.
I would posit that it was lightning in a bottle. When He-Man debuted, it was at a time when Star Wars was winding down and epic fantasy, sword and sorcery films were all over HBO and cable TV. Most toys (for boys) were Star Wars related or adjacent. There was GI Joe, A Real American Hero that had just launched. But nothing for the kids who wanted to play in fantasy worlds like Dungeons and Dragons. In comes He-Man and the Masters of the Universe. With its mixture of sword and sorcery as well as sci-fi tech, it was a huge hit spawning a whole merchandising industry and was one of the top selling toys bringing in up to $400M ($1.2B today) at its peak. It even outsold Barbie! But the sword and sorcery craze started to fizzle out. Fantasy films didn’t really dowel in the box office. Dark Crystal, Legend, Highlander, Labyrinth, Ladyhawke, films with cult followings today didn’t cut it back then. Hollywood turned its back on fantasy films. Kids started becoming fascinated with ninjas. I remember buying a magazine that had ads in the back where you could order ninja throwing stars and this palm hooks so you could climb trees easier. My mom wouldn’t let me buy them. By ‘87, He-Man fizzled out, its last gasp being the low budget live action movie. A little over a month later, Star Trek: The Next Generation debuted. For a thirteen year old kid aging out of fantasy toys, this was perfect timing. He-Man got boxed up and sent to the attic.
With the other attempts to bring back MOTU to a new generation failing people are asking why? I think it’s because kids don’t really have an interest in fantasy like my generation did. We don’t have those kinds of films or shows. Got LOTR and The Hobbit trilogies, How to Train Your Dragon, but most of the ones we do get aren’t made for younger audiences. 300, The Immortals, the Conan remake, Game of Thrones. So why isn’t MOTU catching on? There’s nothing else like it that kids seem to be into.
Now is any of this true? I don’t know, I’m just speculating. I work with kids and I see them playing with Pokemon, Star Wars, TMNT, and others. I can’t recall ever seeing a kid with an Aragon action figure or pretending to be King Arthur. What do you guys think?