Founder @ Vantage | The outbound engine your sales team wishes it had | 18,000 booked meetings/year (and counting)
Joined November 2025
- Tweets 181
- Following 23
- Followers 35
- Likes 24
3 Photos and videos
"Let me think about it" almost never means thinking about it.
It means no, with the door left open so it feels softer.
The people who win just decide.
They'd rather make the call and be wrong than sit on the fence and stay stuck.
Our business went from $50k, to $100k, to $150k MRR in 4 months.
Here's exactly how we did it (& how you can too):
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If you've got a B2B business and your pipeline is inconsistent, it works the same way.
Find one offer that works and get it in front of enough of the right people.
Then build a team that can deliver once the meetings start landing.
We didn't chase five channels hoping one would stick.
We went deep on the one that worked and got sharper at it every month.
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DMs are open if you want to see how this would look for your business.
Follow me @ThomasVantage for more.
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My first ever business was selling sweets at school.
A teacher confiscated the lot and shut me down.
Turns out "someone bigger can wipe you out overnight" was a lesson I'd go on to learn the expensive way too.
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Jun 14
The businesses booking hundreds of meetings a month aren't doing anything clever.
Right list.
Strong offer.
Enough volume that the numbers can't lose.
The boring version works. Most people just never run it long enough to find out.
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Jun 14
The bit nobody tells you about working for yourself: there's no one to escalate to.
Something breaks at 11pm, it's your problem.
Refund a client, borrow for rent, fix the thing nobody else can.
All you.
Two wipeouts in, I stopped expecting that to feel any other way.
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Jun 13
A prospect who replies fast isn't more interested.
They're just at their desk.
Half the deals you lose to "they went cold" were never cold.
You just answered six hours too late.
Speed isn't a nice-to-have on outbound.
It's most of the game.
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Jun 13
Founders rewrite their message twelve times before they ever question the list it's going to.
Best copy in the world sent to the wrong people books nothing.
Fix who you're talking to before you touch what you're saying.
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Jun 13
Got asked if I'm worried about AI killing cold outreach.
The thing that kills outreach is a weak offer sent to the wrong people.
That was true before AI and it'll be true after.
The tool was never the problem.
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Jun 12
Replies that come in within the hour are warm.
Replies you answer the next day are cold.
The meeting gets booked in the gap between those two.
Most businesses are losing deals in a window they're not even watching.
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Thomas Murray retweeted
Jun 12
Filling your pipeline is literally just math.
If I had one shot to fix a founder's dead pipeline…
This is exactly what I'd do:
(This is how we booked over 1500 meetings in May)
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Jun 12
A full pipeline doesn't make you calm.
It just changes the question from "where's the next client coming from" to "can my team close fast enough."
Better problem.
Still a problem.
Nobody warns you about the second one.
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