Pfizer’s Chief Corporate Affairs Officer Sally Susman celebrates the launch of her new book w/ Twitter’s incoming CEO Linda Yaccarino
Yaccarino is the Fmr. Chair of the Ad Council Board of Directors.
What is the Ad Council?
“The organization was conceived in 1941…On June 25, 1943, it was renamed The War Advertising Council, Inc. for the purpose of mobilizing the advertising industry in support of the war effort for the ongoing Second World War.”
Media outlets donate approximately $1.8 billion to Ad Council campaigns annually. If paid for, this amount would make the Ad Council one of the largest advertisers in the country.
In 2020, the Ad Council coordinated with partners across government, media, tech and health to disseminate messaging about social distancing, wearing masks and staying home when possible to slow the spread of the COVID-19 pandemic. In February 2021, they announced the COVID-19 Vaccine Education initiative in partnership with COVID Collaborative and more than 300 partners.”