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Three Cheers @ThreeCheersPR

PR for Spirited Brands

Joined September 2021
  • Tweets 53
  • Following 152
  • Followers 33
6 Photos and videos
Three Cheers retweeted
Two Roads Brewing@2RoadsBrewing
1 Nov 2023
📍Next stop on The Road Less Traveled...@flavortown 🔥
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Thanks @PRWeekUS for sharing that we've been named AOR for DRINKS! More to come about how they're revolutionizing alcohol e-commerce.
PRWeekUS@PRWeekUS
3 Aug 2023
Account win: Alcohol e-commerce platform Drinks has named @360PRplus agency @ThreeCheersPR its PR AOR. prweek.com/article/1832220/a…
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We’re raising a glass to DRINKS! Three Cheers recently became the #alcohol e-commerce tech leader’s #agency of record. Lots of stories to tell, including how they're going big with a @Shopify partnership. Learn more here: prnewswire.com/news-releases…

Beverage Alcohol Technology Leader DRINKS Names Three Cheers PR Agency of Record

/PRNewswire/ -- DRINKS, the pioneering and leading operating system for alcohol e-commerce, has named Three Cheers PR its agency of record, tapping the...

prnewswire.com
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What's spiked, iced and bursting with flavor? We launched #client @TwoRoadsBrewery Hard Wooder Ice in Philly this summer, working with sister @360PRplus agency @PowersBC on local Philly #media outreach - a great example of our agency’s full resources! nbcphiladelphia.com/news/loc…

Philly water ice - now as an alcoholic hard seltzer?

Connecticut-based brewery Two Roads has unveiled a new hard seltzer aimed at capturing the familiar flavor of one of Philly's favorite frozen treats -- blue raspberry water ice.

nbcphiladelphia.com
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A pleasure and an honor to serve with Lester Jones, @NBWA Chief Economist, on a #ConsumerInsights panel at @BevDynamics alcohol retailers conference. Great couple of days in St. Louis!
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We're calling it: this is the summer of the Italian Spritz (the kind that's more adventurous than Aperol). Here's our take on who's appealing to American's thirst for the Italian Coast best via new flavors & forms, and what we predict will come next: threecheerspr.com/summer-of-…
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Our very own Rob Bratskeir will be speaking on consumer trends at this year’s Beverage Alcohol Retailers Conference. If you’ll be there, don’t miss it! Check out the full line up here: bevretailersconference.com/2…
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Need wine inspiration for your next summer soiree? Our #client @BrightCellars takes all the guesswork out with its new Dinner Party bundle. Check them out out @TODAYshow for #NationalWineDay: today.com/video/tips-to-pick…

Pop the cork on these wine picks for summer!

Garvey Alexander, author of the cocktail comic book “Brunch God,” walks through his five best wine picks for the summer season including a moscato that he says “is the gods' nectar.”

today.com
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To round out our list of trends shaping #bevalc this year, we're putting the next big thing in #whiskey at #3...American Single Malts: threecheerspr.com/as-the-yea…
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#RTDs… meet ready-to-serve, in bottles that is. Introducing new Day & Night Margaritas from #client @BrightCellars. Just open and enjoy over ice for Cinco de Mayo, Taco Tuesday… or any other night you want a refreshing #margarita without having to actually make one.
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We're incredibly excited to see our client work with @SagamoreSpirit & the Creator's Cask 2022 Program recognized alongside some phenomenal brands in the #InfluencerMarketing category for @Provoke_News 2023 SABRE Awards. Excited to see everyone on May 2nd! provokemedia.com/events-awar…
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Last week, we introduced the first of three trends we expect to shape the year in #bevalc. While Amaro came first, Americans may be more familiar with what we've ranked #2... #HardTea: threecheerspr.com/as-the-yea…
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With fresh eyes at the start of Q2, we're sharing the three most intriguing #trends in bevalc likely to develop as the year rolls on. This week... we start with number one: #Amaro. Read our take on it here: threecheerspr.com/as-the-yea…
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Worthwhile read from Clay Risen @risenc @NYTimes about #AmericanSingleMalt #whiskey ascendance. nytimes.com/2023/04/17/dinin…

American Single Malt Whiskey, a Freewheeling Cousin of Scotch, Comes of Age (Published 2023)

The federal government is about to recognize and define a fast-growing whiskey style that reflects the diversity of the country’s agriculture and traditions.

nytimes.com
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In light of recent news around #AI and misinformation (we’re looking at you, Puffer Jacket Pope), we’re forgoing this year’s “Best #AprilFools roundup” and instead posing a question...
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With so many #BevAlc brands spending most of the year having fun anyway, does the world need 4/1 foolery from adult bev. marketers?
20% Yes, shows personality
20% No, it's played out
0% No, consumers want "real"
60% Depends on how it's done
5 votes • Final results
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What we're reading: The New York Times' take on the budding American aperitif category and some of those leading the charge, @faccia_brutto, @donciccioefigli and @venturaspirits among them. nytimes.com/2023/03/21/dinin…

America Already Loves Spritzes. Now It Just Needs Its Own Aperol. (Published 2023)

Producers across the United States are working to create a uniquely American aperitif and digestif tradition using local ingredients and less sugar.

nytimes.com
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Your typical St. Paddy’s ushers in a wave of brand content dedicated to celebrating like the Irish - a little luck paired with a pint or two…But we love this alternative approach from @GuinnessUS promoting their nonalcoholic stout. adweek.com/creativity/guinne…

Guinness’ Unusual St. Patrick’s Day Message: Drop the Booze

Guinness kicks off its biggest ever responsible drinking campaign ahead of St. Patrick's Day.

adweek.com
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Super Bowl Sunday has come and gone, leaving in its wake some mild indigestion and the requisite post-game analysis of…the alcohol ads. Here’s our top five and reasons why: threecheerspr.com/three-chee… #superbowl #advertising #beerindustry #spiritsindustry

Three Cheers to 2023’s Best Super Bowl Ads | Three Cheers

2023’s top Super Bowl alcohol ads featured creative campaigns from Bud Light, Michelob Ultra, and Crown Royal. Here’s why they stood out.

threecheerspr.com
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We had boots on the ground again at the annual Beer Industry Summit and Wine & Spirits Daily Summit last month, and this year, it all tilted to three things: #RTDs, RTDs, and RTDs. Check out our take on the category, if base really matters, and more: threecheerspr.com/whats-in-a…

What’s in an RTD – and does it even matter? | Three Cheers

What’s in an RTD? Learn why the choice of base ingredient, from malt to spirits, plays a crucial role in today’s fast-growing drink category.

threecheerspr.com
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