The subsidized AI era is ending. Token costs that were $0.10 per user per month in 2024 are already hitting $1.40 for the same usage patterns in some stacks today.
If you built AI features into your product based on launch-era pricing, run the unit economics again. Model providers are moving from land-and-expand to actual cost recovery, and they are doing it faster than most product roadmaps can respond.
For SaaS founders, this is a pricing structure problem disguised as a technical one. You can ship the same product with the same features and watch your margins compress 30 to 40 percent inside one pricing cycle if you are not routing by model, capping by tier, or building usage logic into your plans. 📷
The founders coming out of this in good shape made two decisions early: they treated AI feature cost as a first-class input to their pricing model, and they built usage caps before they needed them.
Your AI feature roadmap is also a cost structure decision. Most teams are still treating them as separate problems.